Book Title:Yes, It's Your Fault

Author:Kelly Hopping

Co-Authors:John Eitel

Published:2024

How is your book helping others?

"Yes, It's Your Fault!" helps organizations resolve conflicts between sales and marketing teams, improve camaraderie, and further success by offering practical strategies for alignment. In the book, authors and experienced B2B leaders Kelly Hopping and John Eitel analyze the root causes of these conflicts and provide a roadmap for fostering collaboration. The book includes engaging anecdotes and actionable steps to address issues like technology reliance and personality differences.

By understanding the dynamics of misalignment and implementing practical solutions, readers can transform workplace culture, reduce finger-pointing, and achieve long-term success. This guide helps practitioners and leaders who have struggled with alignment to finally enhance organizational cohesion and experience the far-reaching benefits.

Learn more about this book:amazon.com