Marketing - Sales
Winner
Book Title:Walk with a Humble Swagger: Lessons From the Recruiting Trail in Basketball and Advertising
Author:Michael Palma
Published:2024
How is your book helping others?
With decades of experience collaborating with the advertising industry's best and brightest, author Michael Palma distills his wealth of knowledge in his book Walk with a Humble Swagger. As a former Parade All-American basketball player, Palma was highly recruited by college basketball coaching legends. Palma used these lessons from titans of the game to build a successful career in advertising and sales by emphasizing hard work, discipline, and competition. Most importantly, Palma points out that the foundation of recruiting—and sales—is relationships. As Palma equips readers with practical strategies for talent & recruitment, he uses basketball as a relatable and entertaining device for the reader. As one reader notes, “Mike seamlessly turned what he learned on the hard court into an amazing and prolific career in the tumultuous ad agency world.” Additionally, he is furthering the book’s impact by donating proceeds in memory of Coach Valvano and his twin sister to cancer research.