Entrepreneur – Small Business
Winner
Book Title:Forward Thinking For Your Business
Author:Jennifer Lynn Layman
Published:2023
How is your book helping others?
Written for busy small business owners, Forward Thinking For Your Business addresses common marketing challenges that can frustrate or stall owners in making the best marketing decisions. When small businesses don’t move forward with marketing, their businesses are limited by the revenue they can generate and the opportunities they can seize. Covering topics such as handling your competitors, building a convenient marketing plan, managing time, dealing with critics and negative comments, donating with purpose, the small business advantage and more. The author specifically designed the book with short, easy-to-read chapters, making the book a quick reference for business owners who don’t have a lot of time to commit to marketing. Each chapter has real-life stories of situations where businesses did it right, or got it really wrong, and the outcomes that ensued. This book saves business owners time and money – two things they can’t afford to waste.