Entrepreneur – Small Business
Winner
Book Title:GrowUp: Take Your Startup to the Next Level
Author:Michelle Denogean
Published:2024
How is your book helping others?
GrowUp helps budding entrepreneurs understand what it truly takes to scale a successful business. It is based on a key insight into the psychology of founders: what makes them great at starting companies isn't always what makes them great at growing them. GrowUp introduces a framework for self-discovery, guiding startup founders and their leadership teams to embrace their unique superpowers while addressing the blind spots that could hinder their company's long-term success. By helping leaders recognize that hiring the right people for each core competency is the cure to startup failure, GrowUp enables them to become more effective and impactful.