Book Title:Power of Surge: Five Ways to Supercharge Your B2B Software Business and Unleash Hidden Value

Author:Holly Rollo

Published:2024

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The technology industry is entering its third wave of digital transformation, driven by AI, quantum computing, evolving cyber threats, and the surge of software and data. For small to mid-sized tech companies, the stakes are high: adapt quickly or risk extinction. In a sea of business advice, “Power of Surge” stands out with a practical, proven, and risk-free playbook tailored for B2B tech and tech-enabled firms. This book offers actionable steps to navigate transactions, meet the evolving expectations of the Techsumer, and drive growth at digital speed and scale. Drawing on three decades of experience, insights from the respected tech leaders in the industry, and real-world examples, the author presents the SURGE methodology—Strategy, Unity, Reputation, Gains, and Efficiency—as a blueprint for modern transformation. Equip your business to not only survive but thrive today and be future-ready for years to come.

Learn more about this book:amazon.com