Business - Women in Business
Winner
Book Title:The Goddess Guide to Branding: Your Blueprint for Building an Abundant & Authentic Feminine Brand
Author:Jane McCarthy
Co-Authors:Kate McAndrew
Published:2024
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The Goddess Guide to Branding introduces female founders and brand leaders to eight goddess archetypes that are alive in successful brands today. From there, readers are led on a journey to find the right archetype for their brand— one that is both authentic to their company and compelling to their customers. What's so powerful about the goddess archetypes is they transcend the stale feminine stereotypes that dominated marketing for so long. Instead, they share powerful truths and rich interpretations of women and the feminine that can make a real, emotional impact. A powerhouse collective of over 22 female founders and branding experts came together to offer their insights and wisdom in this book. It's an indispensable guide for anyone who needs to create or elevate their brand, so their business can flourish and endure.