Anastasia Kārkliņa Gabriel

In the past, advertising had detrimental effects on people by normalizing unrealistic beauty standards or portraying harmful gender roles. But today, a brand can build a marketing strategy that not only effectively sells the product but also meaningfully impacts society. This book teaches everyday marketing professionals how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it. In this award-winning book, Dr. Gabriel teaches everyday marketing professionals how to create an inclusive marketing strategy using an actionable approach that draws on advanced insights into culture, identity, representation, and the power of media in driving social change. In this way, the book shows how marketing can drive profits and contribute positively to cultural representation, particularly when it comes to including audiences of consumers who've been historically overlooked and neglected in marketing efforts.

a.co

Reilly Newman

Scott Saunders

Brandy is deliberately written and distilled concisely with a warm tone to help business owners, entrepreneurs, and marketers. We wrote insights on large concepts of brand, marketing, psychology, design theory, and consumer behavior that have been refined throughout decades of industry experience of working with brands of all sizes.

Brandy has already been shipped globally and received great recognition from industry leaders like the former President of Starbucks, Howard Behar.

More importantly, Brandy has assisted entrepreneurs of all sizes on their path to business success. It has brought them clarity and confidence in how to grow their business through the power of brand. This has saved them money and helped them deploy more effective budgets for marketing and business investments.

By educating and encouraging the business community through Brandy, we have impacted not only the economy but the livelihoods of the families of the businesses.

a.co

Shailendra Pratap Jain

Shalini Sarin Jain

Despite their universal prevalence, negative outcomes, and the justified media frenzy around their occurrence, in-depth, thorough, and critical reflections on brand transgressions are scarce. This book fills this gap by presenting over 25 case studies of brands like Boeing, Cadbury, Dolce & Gabbana, Fox News, and Tylenol in countries such as USA, China, India, UK, Germany, Italy, Japan, and Latvia. Through these real-life stories, the book captures a snapshot of approximately 50 years of company responses – some successful, some not – to crises caused by brand transgressions. Most importantly, it provides managers with a roadmap of eight principles that companies must use to turn transgressions into opportunities and transform their brands from inside out. Thoroughly researched, gripping, and provocative, this book can guide a brand not only through its crisis but prevent it from becoming a dinosaur.

amazon.com

Jane McCarthy

Kate McAndrew

The Goddess Guide to Branding introduces female founders and brand leaders to eight goddess archetypes that are alive in successful brands today. From there, readers are led on a journey to find the right archetype for their brand— one that is both authentic to their company and compelling to their customers. What's so powerful about the goddess archetypes is they transcend the stale feminine stereotypes that dominated marketing for so long. Instead, they share powerful truths and rich interpretations of women and the feminine that can make a real, emotional impact. A powerhouse collective of over 22 female founders and branding experts came together to offer their insights and wisdom in this book. It's an indispensable guide for anyone who needs to create or elevate their brand, so their business can flourish and endure.

amazon.com