Marketing - Communications and PR
Winner
Marketing for Social Change: How to Turn Purpose into Business and Social Impact
Kian Bakhtiari
This book's goal is to teach marketers how to bring positive change within society and business by integrating purpose in a meaningful way.
Marketing - Communications and PR
Winner
The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire
Karen Eber
"The Perfect Story" teaches people how to tell compelling stories that educate, motivate, and inspire action. As the world becomes more noisy and divided, it's never more important to deliver authentic, compelling messages. Especially with data. Storytelling is a key skill people need in their careers and in life to communicate with clarity and capture hearts and minds. The reader comes away with a new understanding of how stories can shape their leadership, organizational culture, careers and their lives. They learn how to tell stories to help them achieve their outcomes. This book gives people the steps and confidence to be memorable communicators and storytellers whether they are giving a toast or eulogy, pitching an idea, interviewing for a job, or presenting information. As Adam Grant said in his blurb, "Come for the engrossing content and stay for lessons that might just change how you talk, write and lead."
Marketing - Communications and PR
Winner
Simply Put: Why Clear Messages Win – and How to Design Them
Ben Guttmann
Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't?
The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless.
The science-backed design lessons within Simply Put empower readers to better inform, persuade, and connect with the audiences that matter to them – whether that helps them sell more products, lead social movements, or just become a more effective leader.
Marketing - Communications and PR
Finalist
The Powerful Publicity Prescription: Harness the Power of Public Relations to Become a Sought-After Global Industry Expert
Lilian Sue
This book demystifies the world of public relations and in doing so, empowers creative entrepreneurs, coaches, startups, authors and nonprofits to gain the confidence to push past fear, anxiety, imposter syndrome and more to harness the power of PR to unlock the superpowers behind their stories and achieve their goals of global recognition.
Marketing - Communications and PR
Finalist
Internal Communication in the Age of Artificial Intelligence
Monique Andrea Zytnik
This is the first internal communication business book to help leaders communicate effectively at scale with their people for measurable success. Leadership communication books tend to focus on interpersonal communication or presentation skills. In the age of artificial intelligence, where content is cheap and attention is dispersed, leaders need to understand how strategic internal communication works so they can spend time, money and resources wisely.
In the age of artificial intelligence, content is cheap. Internal Communication in the Age of Artificial Intelligence reveals a modern, multilayered approach to internal communication. It’s an easy-to-read, practical guide for business leaders and communicators, filled with global case studies, behind-the-scenes insights, and stories from industry experts. You’ll learn what basics must be done brilliantly, how to engage with communities, and why a new immersive communication mindset is needed to prepare you for the future.