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Order Request Form – Goody Business Book Awards Trophy
As a Step 1, please complete this Book Awards Trophy Order Form for your Goody Business Book Awards’ Winner, Finalist and Top Impact Author Awards. Once we receive your order form, we will send it to Crown Awards to get the process started, and connect you directly to them via email to complete the process.
Congratulations to our 2024 Goody Business Book Awards Winners/Finalists!
The Annual Goody Business Book Awards announces 193 Award-Winning Authors for 2024 to shine a light on social impact authors making a difference with words. These 114 Winners and 79 Finalists won in all 50 categories in 8 genres. Out of hundreds of nominations from around the world, these Award-Winning Authors were selected by a panel of marketing and communications judges based on the book quality, cover image, and how it is improving lives.
Anyone can view the FULL LIST of Winners and Finalists below and/or see the write-ups by Category that include HOW the book is helping others, book cover, and Amazon page (please click on category name below or use the drop down menu on left panel.)
In addition, there are 9 Total Impact Authors, who received 3+ awards (Winners and Finalists) for 2024 that will receive an additional awards seal and promotions.
Some of the most popular Goody Business Book Awards categories have multiple Winners and Finalists because there were so many high quality books. The books are not ranked, and it is considered a tie for all recognized, if there is more than one.
The 5 most popular categories with the most nominations for 2024 included (in this order):
1. Leadership – Think Differently
2. Business – Thought Leader
3. Leadership – HR and Employee Development
4. Business – Personal Transformation
5. Business – Big Ideas
Winners and Finalists are also encouraged to share their awards everywhere to add value to their upcoming holiday and book marketing campaigns. For example, some of our 8 Award-Winning Author Promotion Tipsinclude sending out your own press release, adding the awards seal to your website or Amazon page, post on social media, create a video/reel and/or add the awards seal to your book cover.
Please view, share, promote and cheer our new 2024 Award-Winning Authors!
BUSINESS – AUTOBIOGRAPHY WINNER – Crossing the Desert – by Payam Zamani WINNER – Regarding Victory – by Joshua Wallack FINALIST – The Hidden Power of Rising Dividends – by Greg Donaldson
WINNER – Six Figures While You Sleep – by Kate Toon
WINNER – The Modern Management Mentor – by Christine Sandman Stone
WINNER – The Neurodiversity Edge – by Maureen Dunne
FINALIST – From Tension to Transformation – by Janet M. Harvey
FINALIST – TUNE IN – by Nuala Geraldine Walsh
WINNER – Own Your Career Own Your Life – by Andy Storch WINNER – The Middle Matters – by Jeff Sigel WINNER – The Resilience Plan – by Marie-Helene Pelletier PhD FINALIST – Start. Scale. Exit. Repeat. – by Colin C. Campbell FINALIST – Briefly Speaking, the Deluxe Boxed Set – by Deborah Shames and David Booth FINALIST – My Curious Life – by Robert Danna FINALIST – The Feedback Blueprint – by Tenia Davis, PhD FINALIST – WINX for Employees – by Irma Parone
BUSINESS – DISRUPTOR WINNER – From Tension to Transformation – by Janet M. Harvey FINALIST – Pivoting as a Way of Life – by Joseph Hanna
BUSINESS – ECONOMICS WINNER – Understandable Economics – by Howard Yaruss FINALIST – The Practical M.B.A. on Economics – by Joseph Gulesserian
BUSINESS – ENVIRONMENT WINNER – ESG Mindset – by Matthew Sekol FINALIST – Saving Us – by Katharine Hayhoe
BUSINESS – INNOVATION WINNER – Enterprise GENERATIVE AI – by Suvoraj Biswas WINNER – Pivoting as a Way of Life – by Joseph Hanna FINALIST – From Tension to Transformation – by Janet M. Harvey
BUSINESS – MANAGEMENT WINNER – Seeking Fairness at Work – by Hanna Hasl-Kelchner WINNER – Leading Impactful Teams – by James Louttit WINNER – The Art of Managing Humans – by Tsvika Abramovitch FINALIST – Mergers & Acquisitions Cybersecurity – by Lawrence Grant FINALIST – The Feedback Blueprint – by Tenia Davis, PhD FINALIST – The Skills-Powered Organization – by Ravin Jesuthasan & Tanuj Kapilashrami
BUSINESS – PHILANTHROPHY WINNER – Money with Meaning – by Alex Johnston FINALIST – Philanthropy on a Shoestring – by Catherine Curry Williams
BUSINESS – PROBLEM SOLVING WINNER – Fierce Resilience – by Edward Beltran WINNER – Mastering Inductive Reasoning Tests – by Georgios Kalogiannidis WINNER – TUNE IN – by Nuala Geraldine Walsh FINALIST – The Compassion Advantage – by Dr. Andrea Hollingsworth, PhD FINALIST – Think Like A Doctor, Lead Like A CEO – by Mary V Mason
BUSINESS – REAL ESTATE WINNER – Private Money Lending – by Gustavo J. Gomez, PhD WINNER – Real Estate Side Hustle – by Devon Kennard FINALIST – The Realtor Investor – by Andrew Hanson & Co-Authors Erica West, Toni Boer, Karen Chenaille, Ryan Duffy
BUSINESS – NEGOTIATING WINNER – Negotiate Like A CEO – by Jotham Stein FINALIST – The Persuasion Story Code – by David Garfinkel
BUSINESS – SUCCESS WINNER – Customer Magic – The Macquarie Way – by Joseph Michelli WINNER – The Winning Difference – by Jane Hight FINALIST – Leading Without Winging It – by Jeremy Masding, Emil Ivanov FINALIST – Supercharged Leader – by Mandy Flint & Elisabet Vinberg Hearn
BUSINESS – THOUGHT LEADER WINNER – A Transformation Lens – by Gary Burke WINNER – Mastering the Data Paradox – by Nitin Seth WINNER – The Resilience Plan – by Marie-Helene Pelletier PhD WINNER – Unmanaged – by Jack Skeels FINALIST – Seeking Fairness at Work – by Hanna Hasl-Kelchner FINALIST – Future Normal – by Christopher Mark Fleming, Nick Barter FINALIST – Passion Struck – by John R. Miles
BUSINESS – WOMEN IN BUSINESS WINNER – Become A Business Money Magnet – by Justine Nicolle McLean WINNER – Light It – by Laetitia Andrac WINNER – The Goddess Guide to Branding – by Jane McCarthy & Kate McAndrew FINALIST – Humbled on Purpose – by Maggie Michaels DeCan FINALIST – Six Figures In School Hours – by Kate Toon
Entrepreneur Award-Winning Authors
ENTREPRENEUR – ENTREPRENEURISM WINNER – Regarding Victory – by Joshua Wallack WINNER – Scaling Smart – by Rich Fettke and Kathy Fettke WINNER – Start. Scale. Exit. Repeat. – by Colin C. Campbell WINNER – VALUEPRENEURS – by Steve Waddell, Chris Heivly (Foreword, Co-Founder, MapQuest)
ENTREPRENEUR – SMALL BUSINESS WINNER – Forward Thinking For Your Business – by Jennifer Lynn Layman WINNER – GrowUp: Take Your Startup to the Next Level – by Michelle Denogean WINNER – High Gear: Marketing Strategies For Auto Repair Shops – by Ryan Burton FINALIST – Digital Threads – by Neal Schaffer FINALIST – Six Figures While You Sleep – by Kate Toon FINALIST – Start. Scale. Exit. Repeat. – by Colin C. Campbell
ENTREPRENEUR – START UPS WINNER – Billion Dollar Bullseye – by Jonathan Cronstedt WINNER – Start. Scale. Exit. Repeat. – by Colin C. Campbell FINALIST – From Oh Sh*t to I Got This – by Kate Woodward Young, M.Ed. FINALIST – GrowUp: Take Your Startup to the Next Level – by Michelle Denogean
Health Award-Winning Authors
HEALTH – DIET AND EXERCISE WINNER – Fast Like A Girl – by Mindy Pelz FINALIST – Super Gut – by William Davis, MD
HEALTH – MEDICAL WINNER – HAIR LOSS – by Gustavo J. Gomez, PhD WINNER – Healing Healthcare – by Sharon M. Weinstein and Dina Readinger
HEALTH – MIND, BODY, SPIRIT WINNER – Wellness Manual – by Leona Sokolova FINALIST – Drop Stress Like A Hot Potato – by Natalie Shand-Spellman MSOTR/L
HEALTH – PARENTING AND FAMILY WINNER – How to Have a Kid and a Life: A Survival Guide – by Ericka Sóuter WINNER – Six Figures In School Hours – by Kate Toon
HEALTH – PSYCHOLOGY WINNER – SPLIT a life shared – by Maggie Walters WINNER – The Compassion Advantage – by Andrea Hollingsworth, PhD FINALIST – A Question of Evolution: A Novel – by Spencer Daniel Rosenberg
HEALTH – WELLNESS WINNER – Drop Stress Like A Hot Potato – by Natalie Shand-Spellman MSOTR/L WINNER – UNCOVERING YOUR MIND – by Henry Oh FINALIST – HAIR LOSS – by Gustavo J. Gomez, PhD
Leadership Award-Winning Authors
LEADERSHIP – DEI WINNER – Conscious Change – by V Jean Ramsey & Jean Kantambu Latting WINNER – Inclusive Leadership – by Sile Walsh WINNER – Measuring Inclusion – by Paolo Gaudiano WINNER – The Neurodiversity Edge – by Maureen Dunne FINALIST – Breaking the Rainbow Ceiling – by Layla McCay FINALIST – Organizational Culture – by Marie Carasco FINALIST – The Intimacy of Race – by Eva Medilek FINALIST – The New C-Suite – by Tiana S. Sanchez
LEADERSHIP – HR AND EMPLOYEE DEVELOPMENT WINNER – 39 Ways to Make Training Stick – by Chris Fenning WINNER – CheerLEADERship – by Stefanie Adams WINNER – The Compassion Advantage – by Andrea Hollingsworth, PhD WINNER – The Feedback Blueprint – by Tenia Davis, PhD FINALIST – Can We All Just Get Along? – by Diana Peterson-More FINALIST – Rethinking Talent Decisions – by Sharna Wiblen FINALIST – Shaping a Winning Team – by Paul Fayad & Chak Fu Lam, PhD
FINALIST – Toxic Leaders and Tough Bosses – by Teresa A. Daniel FINALIST – The High-Value Writing Workbook – by Erin Lebacqz
LEADERSHIP – MENTORING / COACHING WINNER – Coaching for Performance 6th Edition – by Tiffany Gaskell WINNER – The Manager’s Guide to Coaching for Change – by John L. Bennett
LEADERSHIP – MOTIVATION WINNER – Every Storm Runs Out of Rain – by Amy Moudy Comeau WINNER – No More Gold Stars – by Carol Sanford FINALIST – The Call to Leadership – by Anita Kur Mendiratta FINALIST – The Compassion Advantage – by Andrea Hollingsworth, PhD
LEADERSHIP – TEAM BUILDING WINNER – Be a Better Team by Friday – by Justin Folin and David Butlein Greenspan WINNER – The Bonfire Moment – by Martin Gonzalez, Joshua Yellin WINNER – Weathering the storm – by Julian Roberts FINALIST – Brilliant Leadership – by Suzanne Martin FINALIST – The Purpose Playbook – by Jeff Hilimire & Teresa Caro, Megan Barney
LEADERSHIP – THINK DIFFERENTLY WINNER – Seeking Fairness at Work – by Hanna Hasl-Kelchner WINNER – The Job Well Done – by Maheshika Halbeisen WINNER – The New C-Suite – by Tania S. Sanchez WINNER – Think Like A Doctor, Lead Like A CEO – by Mary V. Mason FINALIST – A Transformation Lens – by Gary Burke FINALIST – Antidote to the Crisis of Leadership – by Stephen Wyatt FINALIST – Supercharged Leader – by Mandy Flint & Elisabet Vinberg Hearn FINALIST – The 7 Habits of Highly Dysfunctional Companies – by Joel Dubin FINALIST – The Dao of Complexity – by Jean Boulton
Marketing Award-Winning Authors
MARKETING – BRANDING WINNER – Brandy – by Reilly Newman and Scott Saunders WINNER – Cultural Intelligence for Marketers – by Anastasia Kārkliņa Gabriel FINALIST – Managing Brand Transgressions – by Shailendra Pratap Jain FINALIST – The Goddess Guide to Branding – by Jane McCarthy & Kate McAndrew
MARKETING – COMMUNICATIONS AND PR WINNER – Marketing for Social Change – by Kian Bakhtiari WINNER – Simply Put – by Ben Guttmann WINNER – The Perfect Story – by Karen Eber FINALIST – Internal Communication in the Age of Artificial Intelligence – by Monique Andrea Zytnik FINALIST – The Powerful Publicity Prescription – by Lillian Sue
MARKETING – DIGITAL MARKETING WINNER – 100 Livestreaming & Digital Media Predictions, Volume 4 – by Ross Brand WINNER – Digital Threads – by Neal Schaffer FINALIST – High Gear: Marketing Strategies For Auto Repair Shops – by Ryan Burton
MARKETING – SALES WINNER – Listen to Sell– by Mike Esterday, Derek Roberts WINNER – Walk with a Humble Swagger – by Michael Palma WINNER – What Should We Do? – by Joe Crisara FINALIST – Advertising for Books – by Dale L. Roberts FINALIST – Forward Thinking For Your Business – by Jennifer Lynn Layman FINALIST – Yes, It’s Your Fault – From Blame to Gain – by Kelly Hopping & John Eitel
Money Wealth Award-Winning Authors
MONEY – PERSONAL FINANCE WINNER – Index Funds – by Mark Hebner WINNER – Private Money Lending – by Gustavo J. Gomez, PhD FINALIST – The Hidden Power of Rising Dividends – by Greg Donaldson
MONEY – WEALTH MANAGEMENT WINNER – All the Presidents’ Money – by Megan Gorman WINNER – Get Up And Get On It – by Dana Frank WINNER – Money for Tomorrow – by Whitney Elkins-Hutten FINALIST – Index Funds – by Mark Hebner
Self-Help Award-Winning Authors
SELF-HELP – GENERAL WINNER – How to Have a Kid and a Life – by Ericka Sóuter
SELF-HELP HAPPINESS WINNER – Common Wisdom – by Dr. Laura Gabayan WINNER – Highway To Your Happy Place – by Gary Sprouse, M.D. FINALIST – How to Have a Kid and a Life – by Ericka Sóuter
SELF-HELP HOW TO WINNER – The Perfect Story – by Karen Eber FINALIST – Feng Shui, A Homeowner’s Guide to Abundance – by Jane Langof FINALIST – Sell Your Business – by Jane Johnson
SELF-HELP – INSPIRATION WINNER – SUNBURNT A memoir of sun, surf and skin cancer – by Anne C. Gately FINALIST – Drop Stress Like A Hot Potato – by Natalie Shand-Spellman MSOTR/L
SELF-HELP – MEMOIR WINNER – Memoirs From The Frontlines – by Kim Sloan WINNER – My Father’s Suitcase – by Mary Garden WINNER – SPLIT a life shared: living with Multiple Personality Disorder – by Maggie Walters FINALIST – A Schizoid at Smith – by Blair Rochelle Sorrel FINALIST – Hush: A memoir unravelling the unintended legacy of family secrets – by Michelle Catherine Scheibner
SELF-HELP – PERSONAL TRANSFORMATION WINNER – From Tension to Transformation – by Janet M. Harvey WINNER – GRIEF: The Gift of Transformation – by Ave DeVelasco Guevara WINNER – Passion Struck – by John R. Miles WINNER – The Change Ninja Returns – by Tammy Watchorn WINNER – Walking In Your R.E.M.: Your Path to Purpose – by Natasha T. Robinson FINALIST – Begin With You – by Petra Velzeboer FINALIST – The Kindness Games – by Lee Oughton & Tim Wenzel FINALIST – Wellness Manual – by Leona Sokolova
SELF-HELP SPIRITUAL WINNER – The Adventure: A Practical Guide to Spiritual Awakening – by Steve Taylor FINALIST – Trekking: A Guidebook for Spiritual Transformation – by Gene Maynard
SELF-HELP – SUCCESS WINNER – The Compassion Advantage – by Andrea Hollingsworth, PhD FINALIST – Walking In Your R.E.M.: Your Path to Purpose – by Natasha T. Robinson
SELF-HELP – WORK-LIFE BALANCE WINNER – The Art of Bleisure – by Emma Lovell WINNER – Work-Life Tango – by Kristel Bauer FINALIST – How to Have a Kid and a Life – by Ericka Sóuter
Technology Award-Winning Authors
TECHNOLOGY – GAMECHANGER WINNER – Creating the Intangible Enterprise – by KP Reddy WINNER – Enterprise GENERATIVE AI – by Suvoraj Biswas and Moumita Biswas WINNER – Internal Communication in the Age of Artificial Intelligence – by Monique Andrea Zytnik WINNER – Pivoting as a Way of Life – by Joseph Hanna FINALIST – Our Next Reality – by Alvin Wang Graylin & Louis Rosenberg FINALIST – Power of Surge – by Holly Kristin Rollo FINALIST – The Flagship Experience – by Evangelos Simoudis
TECHNOLOGY – GENERAL WINNER – Our Next Reality – by Alvin Wang Graylin & Louis Rosenberg WINNER – Taming the Machine – by Nell Watson FINALIST – Power of Surge – by Holly Kristin Rollo FINALIST – The Flagship Experience – by Evangelos Simoudis
Thank you to the Award-Winning Authors, Publicists, Publishers, Agents, book experts, readers and fans who nominated books.
These Award-Winning Author books were published within 5 years (2020-2024) by traditional publishers (Wiley, HarperCollins Leadership, Penguin Random House SEA, Doubleday, New Harbinger Publications, Atria Publishing Group, a division of Simon & Schuster), independent publishers (Kogan Page Inc., BiggerPockets, ForbesBooks), hybrid publishers (Page Two, Amplify), along with being self-published.
Please help us share these Winners and Finalists everywhere on social media, and include hashtag #GoodyBusinessBookAwards and tag @GoodyBusinessBookAwards on Instagram, so we can also re-share your posts.
2024 best book awarded to authors on the subject of guides for writing and publishing books.
Business - Big Ideas
Winner
The Neurodiversity Edge: The Essential Guide to Embracing Autism, ADHD, Dyslexia, and Other Neurological Differences for Any Organization
Author:
Maureen Dunne
How is your book helping others?
Attempts to implement neuroinclusion at scale have overwhelmingly failed at the hands of overgeneralized “check the box” strategies that dive no deeper than superficial accommodation. Dr. Dunne exposes this fundamental misunderstanding and explains why outcomes range from uninspiring to disastrous for organizations while still failing to serve the legions of underemployed neurodivergent jobseekers with dignity, economic opportunity, and authentic inclusion.
The Neurodiversity Edge challenges this flawed paradigm and unveils a revolutionary new framework and practical roadmap to building an organizational culture fundamentally aligned with authentic neuroinclusion in the context of accelerating technological change. The result is a bold vision for a new values-driven approach that fosters inclusion and economic opportunity for the disproportionately unemployed neurodivergent population that benefit all with cognitive and experiential diversity as an essential driver of innovation.
Companies modernized strategy – it's now agile, changes based on market conditions, measured often.
Companies modernized workforces – they're distributed, hybrid, global.
No one modernized managers, and managers are the key to pulling together strategy and teams to get results in this new modern workplace.
This book is 50+ tools created by a seasoned leader, and adapted and tested by a young millennial leader.
The tools are proven to be both lightweight and successful in helping managers deliver results and get the best from their people.
The hope is that this book specifically helps women and diverse managers – who are an under-tapped pool of leadership talent get into their roles, and build success immediately.
While the book will help all, diverse voices in leadership drive both profitability for companies, and improvements in policy in companies, countries, and the world.
I wrote this to help people stop exchanging their time for money, and instead build a lucrative, high-profit digital business doing what they know and love.
Inspired by my own experience of making millions through automated digital passive income products such as courses, digital downloads, memberships and masterminds, I’ve written it as a step-by-step guide on turning skills and services into one-to-many profitable products.
In it, I walk readers through positioning, processes, pricing and profile building, explaining the tech, the marketing, the sales tactics and how to keep customers coming back for more.
Creating passive income through digital products is an amazing way to earn a living. It’s given me freedom, community, a creative outlet and a nice lifestyle. But it does take work and patience. I believe anyone can achieve the entrepreneurial dream of making money in their sleep, and this book spills the secrets on exactly how.
From Tension to Transformation A Leader's Guide To Generative Change
Author:
Janet M. Harvey
How is your book helping others?
Janet M. Harvey, the CEO of the innovative human development company inviteCHANGE, has trained global Fortune 500 leaders for nearly 30 years. She’s done so successfully using the innovative vehicle of Generative Change. As Harvey writes, she wants to “make your head hurt.” And indeed this book does just that as the Generative Change Journey to Generative Wholeness is now made available to a wider audience. It’s all about giving up your “expected identity” and harnessing the tension that results – so that “all of you” is brought to the fore. The book begins with “making it yours” (reflection as active process; fearless use of intuition); moves to Generative Wholeness (trust the unknown; “notice” to build resilience); pulling back for perspective; leadership dilemmas (be alert to autopilot mindset; be curious versus reactive).
And tension as a deliberate tool for solutions and judgment as one for inspiring wonder.
This important book is life- and business-changing.
TUNE IN: How to Make Smarter Decisions In A Noisy World
Author:
Nuala Geraldine Walsh
How is your book helping others?
The highly-acclaimed TUNE IN redefines how leaders think by transforming decision-making. Preventing predictable errors, it serves as an insurance policy against misjudgment and a tool for real-time reputation enhancement. Described as “the only book on decision-making you will ever need,” Tune In challenges prevailing narratives around decision risk by highlighting the self as a source of misinformation. Written for anyone holding power, it maximizes impact and minimizes regret. Essential for ambitious professionals, it fast-tracks performance and deepens understanding of human behavior while enhancing skillsets.
Rooted in research, its innovative PERIMETERS framework exposes the hidden judgment traps that undermine our choices. With 18 actionable strategies, Walsh equips decision-makers with the tools to make better decisions that improve lives. Tune In stands out as a must-read for anyone striving to elevate their leadership capabilities. It's time to stand out not lose out.
2024 best book awarded to authors on the subject of guides for writing and publishing books.
Business - Philanthropy
Winner
Money with Meaning: How to Create Joy and Impact through Philanthropy
Author:
Alex Johnston
How is your book helping others?
In Money with Meaning: How to Create Joy and Impact through Philanthropy, Alex Johnston empowers you to maximize your impact and your joy as a donor. Through four key concepts—Getting Visionary, Getting Real, Getting Together, and Getting Better—Alex offers a guide to “meaningful giving,” where donor satisfaction and social impact meet.
From insights on your personal development as a donor and understanding the true impact of your giving to practical advice on hiring help and designing philanthropic legal structures, Money with Meaning is a necessary guide for any philanthropist who wants to change the world for real.
Philanthropy on a Shoestring: How to Make a Difference on $1.40 a Day
Author:
Catherine Curry Williams
How is your book helping others?
"Philanthropy on a Shoestring" is a guide; it’s an inspiration; it’s a call to action that urges you to make a difference, no matter the size of your contribution. It’s a book that makes a big punch—designed to be easily digestible—a wake-up call to women and girls everywhere about the power of collective giving and how it can make a huge impact on grassroots organizations.
“Many people want to do good but don’t know where to start. Many feel they don’t have enough money to make a difference,” says Catherine Curry Williams. Her book will inspire and show you that we all have enough to create a brighter, kinder world. Catherine’s mantra is “Be the light, see the light, share the light.”
2024 best book awarded to authors on the subject of guides for writing and publishing books.
Business - Negotiating
Winner
Negotiate Like A CEO: How to Get Ahead with Lessons Learned From Top Entrepreneurs and Executives
Author:
Jotham Stein
How is your book helping others?
Whether you're preparing for a job interview or needing to navigate complex employment law, "Negotiating Like a CEO" will prove to be your indispensable guide. Jotham S. Stein, a renowned expert in business practices and law, shares his wealth of experience and expertise to help readers protect themselves, their families, and their businesses in today's competitive business environment.
Stein's approachable and witty writing style makes complex legal and business concepts accessible to all readers. You'll laugh *and* you'll take notes.
With practical real-life examples, he guides readers through the intricacies of negotiation, ensuring they understand the nuances of contracts and agreements without getting lost in legal jargon.
The Persuasion Story Code: The Magic of Conversational Storytelling
Author:
David Garfinkel
How is your book helping others?
What are the real-world stories that great persuaders use to make deals, close sales and bring masses of people to accept new ideas? In this breakthrough book, renowned coach and copywriter David Garfinkel reveals the types of stories that have proven to make millions of dollars, create important agreements and even change billions of minds, across a variety of industries and situations. Plus, he shows you step-by-step how to create these stories yourself, and use them to reach your own persuasion goals.
