Joe Crisara

What Should We Do? is a down-to-earth primer on persuasion, selling, presentation, and closing. Full of boots-on-the-ground anecdotes and eye-opening insights, it offers a principle-centered system that helps everybody come out on top.

The book shows:
-An honest, step-by-step sales approach that ensures small businesses thrive
-How operating with integrity can lead to growing profits and increased value
-Easy-to-digest summaries that help keep your company on an upward trajectory
-Sample dialogues between contractors and clients so you can go into every situation with confidence
-The key question you need to be asking, tons of downloadable bonus tools, and much, much more!

What Should We Do? is the definitive field guide for anyone managing a blue-collar business. If you like actionable advice, authentic examples, and conversational guidance, then you’ll love Joe Crisara’s must-have manual.

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Mike Esterday

Derek Roberts

We believe there’s never been a better time to be in sales. And we wanted to write a book that celebrates sales as a profession and the salesperson as a respected, valued partner. For professional salespeople and sales leaders have never been more necessary, and there have never been more opportunities to be successful and fulfilled in your work.

For anyone in Sales, success begins with you. And it requires listening to not just customers but to yourself.

With self-analysis exercises and customized strategies, readers learn how their mindset (attitudes, confidence, what salespeople believe about themselves & the products they represent) is the foundation of top sales performance. Listen to Sell also hones skill sets—daily tools and tactics that make or break sales— by creating a personal sales plan and taking action. Finally, salespeople master human connection through sales conversations with customers, and coaching conversations with themselves and the sales leader

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Michael Palma

With decades of experience collaborating with the advertising industry's best and brightest, author Michael Palma distills his wealth of knowledge in his book Walk with a Humble Swagger. As a former Parade All-American basketball player, Palma was highly recruited by college basketball coaching legends. Palma used these lessons from titans of the game to build a successful career in advertising and sales by emphasizing hard work, discipline, and competition. Most importantly, Palma points out that the foundation of recruiting—and sales—is relationships. As Palma equips readers with practical strategies for talent & recruitment, he uses basketball as a relatable and entertaining device for the reader. As one reader notes, “Mike seamlessly turned what he learned on the hard court into an amazing and prolific career in the tumultuous ad agency world.” Additionally, he is furthering the book’s impact by donating proceeds in memory of Coach Valvano and his twin sister to cancer research.

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Kelly Hopping

John Eitel

"Yes, It's Your Fault!" helps organizations resolve conflicts between sales and marketing teams, improve camaraderie, and further success by offering practical strategies for alignment. In the book, authors and experienced B2B leaders Kelly Hopping and John Eitel analyze the root causes of these conflicts and provide a roadmap for fostering collaboration. The book includes engaging anecdotes and actionable steps to address issues like technology reliance and personality differences.

By understanding the dynamics of misalignment and implementing practical solutions, readers can transform workplace culture, reduce finger-pointing, and achieve long-term success. This guide helps practitioners and leaders who have struggled with alignment to finally enhance organizational cohesion and experience the far-reaching benefits.

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Jennifer Lynn Layman

Written for busy small business owners, Forward Thinking For Your Business addresses common marketing challenges that can frustrate or stall owners in making the best marketing decisions. When small businesses don’t move forward with marketing, their businesses are limited by the revenue they can generate and the opportunities they can seize. Covering topics such as handling your competitors, building a convenient marketing plan, managing time, dealing with critics and negative comments, donating with purpose, the small business advantage and more. The author specifically designed the book with short, easy-to-read chapters, making the book a quick reference for business owners who don’t have a lot of time to commit to marketing. Each chapter has real-life stories of situations where businesses did it right, or got it really wrong, and the outcomes that ensued. This book saves business owners time and money – two things they can’t afford to waste.

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Dale L. Roberts

You’ve published your book…
…but how do you get noticed?
Mastering Amazon Ads is crucial for boosting visibility and sales.

In this comprehensive guide, Dale L. Roberts offers a deep dive into practical, actionable strategies for making the most of your advertising on Amazon. Learn how to set up and manage various ad types, from Sponsored Product Ads to Sponsored Brand Ads, with clear, step-by-step instructions. Discover how to analyze performance, optimize bids, and troubleshoot common issues to drive real success for your book.

Why are Amazon Ads so tricky?
It’s all about managing expectations and understanding relevance.

You’ll learn:

* How to set up and manage various ad types on Amazon

* Effective bidding strategies and campaign optimization

* How to analyze performance and troubleshoot common problems

* Tips for maximizing book sales through targeted ads

…and much more!

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