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The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale
Author: John A List Dr.
Published: 2022
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As The Voltage Effect states, “Scalable ideas are all alike; every unscalable idea is unique in its own way.” Ideas with “high voltage” are classified by a set of characteristics necessary for successful scaling. Success and failure are not a function of luck. The science of scaling provides the framework for assessing whether an idea is scalable, and if so, how to successfully take this idea to scale. Ideas with “high voltage” are classified by a set of characteristics necessary for successful scaling. One can identify if an idea is at risk of a “voltage drop” using what List calls, “the five vital signs”: false positives, biased representativeness of population, non-negotiables that can’t grow or be replicated, negative spillovers, and the cost trap. Ignoring these signs can have profound consequences: lost money, time and hopes to name a few. The Voltage Effect provides an accessible toolkit full of proven principles and tips for scaling.