Government agencies, corporations, private business, NGOs, academia, and individuals benefit from “Write to Influence!” Colonel Bass’ battle cries: “Powerful writing changes lives” and “Powerful writing is the lifeblood of effective organizations." With this book, you can: • Secure contracts and grants … write winning proposals • Land a dream job … craft a stellar resume • Score a big promotion … Nail input to performance reviews • Catapult a business … Craft gripping marketing material • Win support for worthy causes … Convey a puissant message • Open academic doors … Ace the college application essay Our office constantly employs …

A Modern Guide to Public Relations is everything you need to know about launching a PR career or adding new skills to a flourishing marketing position. This honest, boots-on-the-ground account of working in public relations details how to work with bloggers, podcasters, influencers and traditional media to generate press coverage, praise from bosses and clients, and better working relationships with colleagues and media partners. New approaches to PR are also uncovered, including: SEO PR: How to increase organic search engine optimization (SEO) through PR, Content PR: How to use blog posts as if they were press releases to boost SEO, gain PR coverage …