Business - Innovation
Winner
The Innovation Ultimatum: How six strategic technologies will reshape every business in the 2020s
Steve Brown
The Innovation Ultimatum is a much-needed source of guidance and inspiration for business leaders, board members, C-suite executives, and senior managers who need to prepare their businesses for the future.Written for anyone that wants to understand how automation and new technology will fundamentally restructure business, this book enables readers to Understand the implications of technology-driven change across industrial sectors, Apply important insights to their own business, Gain competitive advantage by implementing new technologies, Prepare for the future of work and understand the skills needed to thrive in a post-automation economy, and Adopt critical digital technologies in any organization.
Business - Innovation
Finalist
Productize: The Ultimate Guide to Turning Professional Services into Scalable Products
Eisha Tierney Armstrong
Productize teaches the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth. More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process.