Productize teaches the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth. More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. 

Building online businesses has become even more important since the current crisis when the first and second editions of this book are being published. More and more individuals and businesses are in need for quick but robust ways to ensure the survival of their careers or businesses. I hope this book can be help you succeed. This book aims to inspire and provide you with a roadmap on how to build an online business from scratch or to bring your existing business online, in a short period of time. This process for solopreneurs and very small businesses can be as …