If you are an Award-Winning Author, these 8 new book promotion tips from Goody Business Book Awards with examples can help you magnify your book award news.

With 111 new Award-Winning Authors just announced on November 15, 2022, you can see how they are using these tips to boost their holiday and book marketing campaigns. 

And if you are wondering, WHY would you want to tell everyone that you’re an Award-Winning Author? The answer is simple. Book awards can increase your book sales, build credibility as a thought leader, attract more media interviews, and help authors get more speaking gigs. So yes, you want to tell the world!

1. Send out a Press Release Announcement

One of the fastest ways to make your book award news go viral is to send out a press release using a news wire that gets picked up by multiple media outlets. For example, one of our Business – Philanthropy /Non-Profit, Award-Winning Authors Devin D. Thorpe (“Superpowers for Good”) sent out a press release announcing his award. Thorpe used EIN Newswire, contacted us for a quote, and it was picked up by ABC4 in Salt Lake City, Utah, and many others.

2. Add Book Award News to Your Website

To maximize your book SEO (Search Engine Optimization) as an Award-Winning Author, one of the best things you can do is post your award on your website. When some does a Google search for award-winning books in your subject matter, you want your book to be on top of their search results.

For example, “I Love Me More” Author Jenna Banks posted this banner on her website with Goody Business Book Awards recognition for her Self-Help – Memoir (one of the most popular and competitive categories) as a Finalist.

3. Publish Book Awards Seal on Your Cover

To stand out in a sea of 46 million+ authors on Amazon, Award-Winning Authors can also add the book awards seal to their cover. The seal is a visual that can help your book catch someone’s attention when scanning through books in a specific genre. For example, Goody Business Book Awards Winner and Finalist David E. Edey (“Executor Help”) tweeted this banner with the seal on the cover. His publisher, Friesen Press, also posted it on Instagram.

4. Share Your Award-Winning Author News in Banners

You can also share your new book award all over social media using banners. All Goody Business Book Awards Winners and Finalists were emailed custom banners to make it easier for them to share the good news.

For example, Award-Winning Author Michael Alcee @mike_drop_ (“Therapeutic Improvisation”) shared a banner on Instagram to let his fans know that his book won the 2022 Goody Business Book Awards’ Health – Psychology category. Phillip Wilcox posted a banner on LinkedIn about his book (“The Future is Autonomous”) winning the Technology – Future Tech and Innovations category. Jeffrey D. Korzenik (“Untapped Talent”) also tweeted that his book won multiple awards, and Art Dielhenn (“Get Out of Your Head, It’s a Mess In There”) posted that his book was Finalist in Health – Psychology using a banner on Instagram.

5. Post Custom Graphics on Social

Authors can also create a custom graphic, and then post it on Instagram, Facebook, LinkedIn and other social media platforms. Everyone was also sent the Goody Business Book Awards seals for Winner and Finalist, depending on their specific award.

Many Award-Winning Authors created their own graphics and shared their awards on Instagram, including: including the Rich Fettke (“The Wise Investor”, Money/Wealth – General – Winner), Batloul Ajlouni (“Ditching Success”, Self-Help Inspiration Winner), and Mark Berridge (“A Fraction Stronger”, Self-Help Inspiration Finalist).

6. Create a Custom Instagram Reels

Because Instagram is now prioritizing videos over photos, posting a Reel is another great way to promote your award-winning book news. In this case, make sure to use all the video features offered to add special effects, music, headlines, hashtags and more. From our 2022 winners, two authors really stood out using custom Instagram Reels, including:

Award-Winning Author @LuciGabel (“Eat To Lead”) that won the Health-Medical and Leadership – Think Differently categories.

Award-Winning Author @Lucy_Beato (“I Had Killer Boobs”) shared that her book was a Finalist for Self-Help – Memoir (one of the most competitive categories) using Reels.

7. Create a Custom Book Award Video

Award-Winning Authors can also create a video to share their book award with fans. YouTube is the second largest search engine behind Google, and is owned by Google so that is a great place to post videos to increase your SEO.

To support all Winners and Finalists, the Goody Business Book Awards created a new Playlist on the Goody PR YouTube Channel, and is sharing a video a day for all 45 categories over the next six weeks. We got this idea after attending the Midwest Emmys® in Minneapolis, where our Goody PR client’s 20 minute Pioneer PBS story won a regional Emmy®, and then the host tweeted individual videos by category! You catch watch the Goody Business Book Awards YouTube Playlist that lists all related videos together, so fans can watch them one after another.

8. Create a ‘Breaking News’ Video with an Online Panel

In addition to the promotion tips above, the “Pulling Each Other Along: 31 Inspirational Stories about Human Kindness” Award-Winning Authors posted a celebration video with a panel discussion on their Facebook page about their book winning the Self-Help-Inspiration category. Award-Winning Authors Todd Civin, Doug Cornfield, Dave Stevens, and Dave Clark, announced the “Breaking News” with back stories on “Pulling Each Other Along”. 

During this video panel, the Award-Winning Authors reflect on the inspiring stories in the book, and praise Todd and Doug for putting it all together. During this discussion, Todd Civin explains; “What I keep thinking about Dave is, this is the equivalent to an Emmy® in my world, so I’m only six behind you” (followed by LOLs). Dave Clark added that their book team was also happy to get some good news in South Florida after the hurricane. And then Doug Cornfield added, “It was truly a privilege to work on this book with Todd because you got to meet so many great folks.”

If your book won a book award recently, make sure you share your breaking news everywhere online using these eight promotion tools and tips! It’s way too easy to become an Amazon bestseller today by telling your friends to all buy your book on the same day. Getting a book award is much more of an honor because it means your book stood out and was selected by a panel of judges. So don’t even hesitate telling the world that you are an Award-Winning Author. And check out our FULL LIST of 2022 Goody Business Book Awards Winners and Finalists for more ideas!