With major heatwaves now impacting millions in the United States, Goody Business Book Awards is sharing 3 New Heatwave Book Marketing Tips.
While it can be harder to think clearly when temperatures soar, there are still things that authors can do to promote their books to potential readers, including Nominate Your Book for multiple book awards.
And with temperatures soaring in Southern California this week, there are Extreme Heat Warnings with many areas reaching 100+ degrees. In this case, it’s harder to exercise outside and many are stuck inside.
So if you’re sitting by a fan or have the Air Conditioner cranking, take advantage of the moment, and use these 3 book marketing tips to boost your buzz and increase book sales that are based on 20+ years of experience promoting authors.
1. Write a Blog about WIIFFM
One of the best things you can do during a heatwave to raise awareness of your book is sit still and write a blog that promotes how your book can help readers. Readers want to know What’s In It For Me (WIIFM). So if you want more people to buy your book, you have to make the benefits really clear. You can stay cooler by sitting with an ice cold drink, and writing.
The Goody Business Book Awards honors authors making a difference – with words. And we encourage you to clearly convey the benefits of your book for readers.
If you are writing a book only to tell your story without sharing “lessons learned”, that is called a “Vanity Project”. Please don’t write your story without thinking of ways your story can help others, and then communicating that to potential readers.
And as one of our top book marketing tips, you also want to create powerful graphics for your blog to gain their attention. Think about what makes your book unique, and highlight that in your tips and images. And use different tools to create your unique graphics. There are many that we use, including Keynote for Macs, Pic Collage, iWatermark and Canva.
2. Film Short Videos with Your Unique Book Tips
Another one of our book marketing tips is to film short videos like the one below with unique insights based on your experience. For example, does your book help people live a better life, increase wealth, be a better leader and/or start a company?
Video Shorts (under 3 minutes, and 30-90 seconds is probably best) are a great way to give a reader a sneak preview of how your content can help them.
You can also use different video tools that go beyond just your smartphone. Some of the editing tools that we use are InShot, CapCut and iMovie for Macs.
You also want to post your short videos all over social media. Depending on where your audience is found most. For the Goody Business Book Awards, our top 3 social media platforms are YouTube, Instagram, and LinkedIn. Think about where your audience frequents.
And to increase you SEO (Searching Engine Optimization), make sure to post short videos with your keywords in the video title, description, hashtags – and keyword tags for YouTube. If you increase graphics in your videos, make sure that you include your keywords in the file name to make that show up in Google Images.
3. Nominate Your Book for Book Awards by the Final Deadline
Our third book marketing tips for how to promote your book during a heatwave is to Nominate Your Book for book awards. And we recommend nominating for several book awards programs to increase the odds of your book being recognized.
For the Goody Business Book Awards, you can Nominate Your Book in 1-50 categories in 8 genres (Business, Entrepreneur, Health, Leadership, Marketing, Money and Wealth, Self-Help, and Technology) so that you can be recognized in your niche area of expertise.
There are hundreds of thousands of people who do what you do. And with 46 million books on Amazon today, authors need ways to stand out. By winning book awards in your niche can help you reach you audience faster.
Authors, Agents, Publishers, Publicists and even fans can nominate any book published within 5 years (2021 – 2025) for Goody Business Book Awards here: https://goodybusinessbookawards.com/nominate-book/
Good luck surviving the heatwaves over the next few months, and use these 3 book marketing tips to take your book to the next level. And don’t miss the final deadline to nominate. Many book awards deadlines are coming up fast in September.
