First Generation Wealth: Three Guiding Principles for Long-Lasting Wealth and an Enduring Family Legacy

Robert Balentine

Adrian Cronje, PhD

Winner

Money - Wealth Management

  • Money - Wealth Management

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2021

First-generation wealth creators have a singular opportunity to lay the groundwork for lasting family wealth and to avoid trap of the Shirtsleeves to Shirtsleeves phenomenon. Seasoned entrepreneurs and wealth managers Robert Balentine and Adrian Cronje help readers think through, in a very personal way, what it takes to build a meaningful legacy and best support future generations. They offer first-hand perspective on not only the financial, but also the emotional and psychological challenges that entrepreneurs commonly face and share practical tactics and strategies based on their Three Guiding Principles for Long-Lasting Wealth and an Enduring Family Legacy:

• Don’t Mistake Wealth For Legacy
• Distinguish between Your Business and The Business of Your Family
• See The World Through The Next Generation’s Eyes

Full of relatable stories that illuminate these guiding principles, entrepreneurs at any stage of their wealth and life journey will appreciate the insights in the book.

Winner

Money - Wealth Management