2023

Content marketing has lost its way, lost focus on customers and turned into a factory assembly line. Create. Publish. Repeat. And hope. Marketers can’t afford to go on like that. To succeed in this highly competitive era of human- and machine-generated content, marketers need to rethink their approach or go the way of the dinosaurs. High-Impact Content Marketing provides time-proven, long-lasting strategies to create video, audio, social media and longer-form content that audiences actually want to consume.
It helps by:
- Teaching behavioral science and adult learning principles to boost effectiveness and engagement.
- Sharing easy-to-implement frameworks and actionable guides throughout and best-in-class examples from the likes of Patagonia, Microsoft, Spotify and Google.
- What sets the book apart is the emphasis on meaningful inclusion (chapter 10.) It offers actionable strategies for accessibility, language and creatives to empower marketers to make inclusion the default.

amazon.com

Finalist

Marketing - Communications and PR