Melissa Fors Shackelford

Harnessing Purpose is a guide for marketers and leaders who want their work to matter. It helps readers clarify both personal and professional purpose, then shows how to align the two. Rather than treating marketing as just a tool for growth, the book reframes it as a way to connect, build trust, and drive meaningful change. It offers practical strategies to uncover brand purpose, lead with integrity, and create campaigns that resonate beyond the bottom line. Readers also get tools to build resilient, values-driven teams and navigate challenges like burnout and misalignment. With a focus on inclusive, ethical marketing, the book challenges professionals to do better—for their organizations and their audiences. Rooted in real-world experience, Harnessing Purpose is for those ready to lead with intention, make a lasting impact, and grow their business with purpose at the core. It’s equal parts inspiration, strategy, and call to action.

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Paige Velasquez Budde

The Strategic Business Influencer helps entrepreneurs and business leaders build powerful personal brands that accelerate trust and revenue without massive marketing budgets. In an era where trust in institutions is declining, this book empowers leaders to show up authentically and become the most credible on-ramp to their business. Paige Velasquez Budde demystifies “influencer” as a concept, repositioning it for everyday entrepreneurs looking to compete with larger brands. The book provides a step-by-step framework and real-world case studies to teach leaders how to build high-touch yet scalable relationships through visibility, storytelling, and micromedia. Readers walk away with practical tools to avoid costly marketing missteps, make smarter business decisions, and amplify their impact. Whether preparing for an exit, launching a new venture, or simply aiming to grow, leaders learn how to own their influence and future-proof their brand in the digital age.

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Ulli Appelbaum

"The Science of Brand Associations: Win Minds, Win Markets" is the first comprehensive, evidence-based guide on how truly successful brands are built. Author and internationally recognized brand strategist Ulli Appelbaum distills decades of cutting-edge neuroscience, cognitive psychology, and evidence-based marketing research into: 10 data-backed reasons brand associations drive business results, 9 proven strategies and 14 evidence-based principles for building stronger brand networks, and offers diagnostic scorecards and practical frameworks to strengthen brand health. With insights from global thought leaders and real-world case studies, the book helps marketers, strategists, and agency leaders audit, build, and strengthen brand associations that win minds and win markets. At its core, the book helps marketers better understand how people remember and make decisions by laying the foundation for empathetic, coherent, and ultimately more effective marketing.

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Lisa A. Shorr

Author Lisa Shorr, a business coach whose company, Shorr Success, delivers just that has brought her B.R.A.N.D. Method to a wider audience.

This book is a rare blueprint for the how, what and why of delivering legendary client experiences and why this is foundational to success.

It helps readers learn that the “human side” is #1 and that this means taking “ownership” of their full self from how they speak to appearance to online presence to how they want to be perceived and more.

It helps entrepreneurs/leaders/owners have consistency and confidence (instead of self-doubt) in delivering empathetic (versus ego-driven) communication and to have this set the tone for business success (versus failure). Leading with empathy over ego means Trust is the business foundation.

Actual steps and examples help owners go from best-kept-secrets to brand-building rockstars who have memorable, emotionally intelligent brands.

Lots more than marketing/branding as logos and colors.

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Marc C. Whitt

Marc Whitt explores the vital role nonprofit organizations play in our communities and the world—and why effective, strategic public relations is essential to their success. He dives into topics such as media relations, branding, community engagement, leadership, fundraising and donor relations, digital communication, and ethical decision-making. He examines the growing role of artificial intelligence in nonprofit PR and how it can be used smartly and strategically to maximize impact. Whitt also discusses hiring and developing the right team—because, as every seasoned professional knows, success is never a solo endeavor. But more than anything, TAKEAWAYS is a book about people. It’s about the incredible individuals who make this profession meaningful—our colleagues, mentors, students, and, most importantly, the communities and causes we serve. It’s about the lessons we learn from one another, the challenges that refine us, and the joy that comes from doing work that truly matters.

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Melissa Fors Shackelford

Harnessing Purpose is a guide for marketers and leaders who want their work to matter. It helps readers clarify both personal and professional purpose, then shows how to align the two. Rather than treating marketing as just a tool for growth, the book reframes it as a way to connect, build trust, and drive meaningful change. It offers practical strategies to uncover brand purpose, lead with integrity, and create campaigns that resonate beyond the bottom line. Readers also get tools to build resilient, values-driven teams and navigate challenges like burnout and misalignment. With a focus on inclusive, ethical marketing, the book challenges professionals to do better—for their organizations and their audiences. Rooted in real-world experience, Harnessing Purpose is for those ready to lead with intention, make a lasting impact, and grow their business with purpose at the core. It’s equal parts inspiration, strategy, and call to action.

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Ross Brand

"100 Livestreaming & Digital Media Predictions, Volume 5" helps creators, entrepreneurs, and companies stay ahead in a fast-changing world. Creators use AI to edit faster, publish more, and grow their audiences without losing their voice. Entrepreneurs eliminate repetitive tasks, reclaim time, and drive revenue. Companies future-proof with livestreaming, video, and AI to expand visibility and stay competitive as technology shifts. Communities stay connected through live video. Readers finish equipped to apply digital media and AI in their businesses and careers.

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Winston Bromley

Sobriety Marketing is a mission-driven guide helping addiction and mental health organizations reach the right people – ethically and compliantly. In a field harmed by predatory tactics, the book reframes marketing as a duty of care. It delivers a trauma-informed system: Avatar development that sees the person behind the "lead," the 2:11 Test for safety and tone, consent-first storytelling, HIPAA awareness, ethical retargeting, and AI guardrails that keep humans in the loop.

The impact is twofold. For families and individuals in crisis, it reduces shame, confusion, and drop-off by making the path to help clear, calm, and dignified. For organizations, it replaces guesswork with SOPs, After-Action Reviews, and Trust + Ops KPIs – so resources shift from noise to real access. By moving the industry from "more clicks" to more care, Sobriety Marketing helps centers earn trust and increase right-fit admissions without manipulation. It's a playbook for ethical growth in a high-stakes space.

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Sandra Long

• Helps the reader attract new opportunities – business or career
• Clear, concise, and ACTIONABLE tips about LinkedIn profile
• Helps the reader to “position themselves” for success
• Helps the reader be more personal and interesting to profile viewers
• How to select the best words/phrases … and placement of words
• How to leverage the profile sections
• How to create a better visual profile. How to position media like videos and other content.
• How to optimize the profile to be found more easily (LinkedIn is a search engine)
• How to distinguish yourself as a thought leader
• How to drive website traffic using your profile
• Learn to create relationships using LinkedIn – with the author's “Be the Friend First” philosophy
• Author runs leading company worldwide focused 100% on using LinkedIn to power a business. First book was LinkedIn for Personal Branding The Ultimate Guide. As LinkedIn leader, has waiting list to work with her. Book was Amazon bestseller.

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Lola Bakare

Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix

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Jon-Stephen Stansel

Jon-Stephen Stansel’s The 10 Principles of Effective Social Media Marketing is helping social media professionals cut through the chaos of an ever-changing digital landscape by offering a clear, timeless framework for success. Drawing on over fifteen years of experience managing major brand accounts, Stansel distills the complexities of platforms, trends, and crises into practical, adaptable strategies that any marketer can apply. By grounding his advice in core principles rather than fleeting tactics, he empowers both early-career and seasoned professionals to deliver measurable impact, maintain authenticity, and build sustainable practices that protect team wellbeing. With real-world examples from global brands and actionable guidance rooted in proven methodologies, his book equips readers with the confidence and clarity to consistently achieve results while navigating the pressures of social media management.

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Paige Velasquez Budde

The Strategic Business Influencer helps entrepreneurs and business leaders build powerful personal brands that accelerate trust and revenue without massive marketing budgets. In an era where trust in institutions is declining, this book empowers leaders to show up authentically and become the most credible on-ramp to their business. Paige Velasquez Budde demystifies “influencer” as a concept, repositioning it for everyday entrepreneurs looking to compete with larger brands. The book provides a step-by-step framework and real-world case studies to teach leaders how to build high-touch yet scalable relationships through visibility, storytelling, and micromedia. Readers walk away with practical tools to avoid costly marketing missteps, make smarter business decisions, and amplify their impact. Whether preparing for an exit, launching a new venture, or simply aiming to grow, leaders learn how to own their influence and future-proof their brand in the digital age.

amazon.com

Jon Mason

Prospecting Secrets helps sales pros, sales teams, and companies build unstoppable lead funnels and close more deals. Including systems, scripts, and tips from legendary sales trainer Jon Mason, the book dives deeper than the nuts and bolts of sales methodologies into the mindset shifts necessary to scale businesses into the billion-dollar mark. With a foreword from the author's mentor and celebrity successful businessman Patrick Bet-David.

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Jeofrey Bean

Vineetha Raveendran

The book Next Generation Customer Experience helps people to:
• reduce customer experience guesswork with an effective and predictive customer experience intelligence portfolio.

• build a compelling case for investing in CX.

• grow from insights into Gen Z privacy, work-life balance, favorite customer experiences and more.

• develop strategies for valuable customer interconnection.

• apply the new discipline of behavioral economics.

• innovate CX like Pedego electric bike, ServiceNow, Square, SkimSafe/SkimSure and Intuit.

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