Category Archives: News

Goody Business Book Awards Author Benefits

3 New Book Awards Benefits for Authors

Author admin Categories News

Are you an author with one of the 46 million books now published on Amazon? To help your brand and book stand out, here are 3 new book awards benefits for authors, and why you should nominate your book to programs like the Goody Business Book Awards – plus apply to more than one recognition program to increase your chances of winning as part of your overall marketing strategy.

You should seriously consider submitting your book for awards to increase your authority and SEO (Search Engine Optimization). To provide more perspective on why this author recognition can be invaluable, here are the positive impacts for award-winning authors.

1. Increases Your Thought Leader Brand

Winning a book award can raise awareness that you are a valued thought leader in your area of expertise. While there are millions of doctors, lawyers, entrepreneurs and experts with books published, there are far fewer who can say they are an Award-Winning Author. By receiving a book award in your genre (most book awards have categories based on the subject), it also tells readers that your work stood out against others within your field. As an author, you want to be known as a thought leader who gains the interest of others, so people lean in and listen more to what you have to say.

2. Increases Your Chances of Major Media Interviews

With your increased “authority” as an industry thought leader with a book award, you are also much more likely to attract major media interviews such as the TODAY Show, NPR, PBS, Fast Company, Forbes, Psychology Today and more. Producers are always looking for ways to distinguish between hundreds of experts who want to be a guest on their show. Their job depends on selecting the most credible experts, and a book award will help you stand out.

For example, our PR agency (Goody PR, sponsor for Goody Business Book Awards) was fortunate to schedule a client on CNN HLN Headline News. As an Award-Winning Author and Former GM, Omar L. Harris was the perfect expert to discuss about How Martin Luther King Jr. taught us how to lead with love. His award-winning book “The Servant Leader’s Manifesto” also referenced MLK as a role model. As a result of his bio and brand, the producer said yes to a national TV interview within 5 minutes of our media pitch!

3. Increases Your Marketing SEO Opportunities

Another top benefit of becoming an award-winning author is that it gives you many book marketing opportunities that can increase your Search Engine Optimization (SEO). While there are thousands of business consultants and over 200,000 CEOs in the United States, how many are authors who have won book awards? And because most book awards highlight experts within their niche topic, people are more likely to find you and your book on Google.

For example, searching for “Best CEO” is a good start, but if they narrow their search to “Best Startup CEO”, and you won an award for a startup tips book, the headline might read “Award Winning Author and Startups Coach”, making you stand out in a sea of business leaders competing for the same customers.

And, if you win a book award, you will have many ways to maximize your news and increase exposure. For example, the Goody Business Book Awards will provide the following to amplify every winner:

  • A book awards seal to add to your book cover, website and marketing materials. 
  • Mention in a nationally-distributed press release that announces the Winners and Finalists, which reaches millions and gets picked up by 100+ media online.
  • Winners will be posted on the Goody Business Book Awards website with a short paragraph about their social impact with a link to their book on Amazon.
  • Finalists will be listed on the Goody Business Book Awards website.
  • All Winners and Finalists will be posted on our social media accounts. 

So don’t wait any longer to submit your book to awards programs. And while we recommend nominating your book to our business book awards program, please also apply to at least one more. And select the specific categories connected to your book genre and industry (the more specific the book awards category, the better!).

Because many book awards deadlines are coming up fast, you should add applications to your “to do list” and take action now! For example, the Goody Business Book Awards deadline is September 30, 2022 (any book published within the past 5 years is eligible!), and winners and finalists will be announced by November 15, 2022 – just in time for author holiday promotions!

Goody Business Book Awards Award Winning Author

Why Book Awards mean More to Media

Author admin Categories News

During a recent media interview with Goody Business Book Awards and Goody PR Founder Liz H. Kelly on the Get Out There and Get Known Podcast with Dr. Pam Perry, the host asked;

“What do you think is more important to a reporter when selecting experts to interview, an Award-Winning Author or a Bestselling Author?”

At first, Kelly paused to think about it. And then, she immediately agreed with Dr. Perry that an Award-Winning Author carries much more weight with the media because it’s actually harder to win a book award today versus becoming a bestseller on Amazon. With Amazon, you can easily set up a promotion and/or ask all your friends and fans to buy your book on the same day and become a Bestselling Author (we recommend this too).

As a Publicist and Award-Winning Author who primarily promotes authors and small businesses, Kelly explained that when the media is looking for experts to interview, the first thing they want to know is the guest’s credentials and backstory in a short bio. Her company is always looking for ways to amplify clients, which includes nominating authors for books awards.

With 46 million books now published on Amazon, one of the best ways to get a reporter’s attention is winning book awards. 

What an “Award-Winning Author” title tells a TV producer, writer or radio host is that someone else read and vetted your book, and deemed it to be a winner! Reporters are always short on time. So if you can help them make a decision faster that you are the “perfect guest” with an award-winning book, your chances of getting selected will skyrocket.

By writing a solid bio and media pitch for clients, Kelly’s Goody PR agency has been fortunate to book thousands of interviews, including on the TODAY Show, CNN, PBS, BBC World News, ABC Radio, NPR, and in The Washington Post, The Wall Street Journal, Fast Company, Publisher’s Weekly, and on hundreds of local tv and podcasts. Most reporters get flooded with daily pitches, so you want to find ways to stand out.

Along with getting more media interviews, being recognized with a book award can add great value to your marketing, publicity campaigns and sales.

To share the good news with the world, you can add the awards seal to your book cover, post it on your website, send out a press release announcement, add it to your book description on Amazon – and share it everywhere on your social media! 

So if you are an author or a publicist, don’t even think twice about nominating books for an award! Many book awards are only announced once a year, and you need to read the fine print to see who is eligible to apply. And don’t miss the deadline! 

The Goody Business Book Awards accepts any book published within the past 5 years, and the deadline to enter is September 30th.

Winners will be announced November 15th – just in time for your holiday promotions. 

Goody Business Book Awards
You can stand out more to reporters as an Award-Winning Author!

So take 5 minutes and Nominate Your Book to the Goody Business Book Awards using these 3 easy steps: 

Step 1. Select Your Awards Categories – 50 options (including business, entrepreneur, health, money/wealth, leadership, marketing, self-help, real estate, children’s books and technology) 

Step 2. Submit Your Book (as a PDF) – with your WHY 

Step 3. Submit Payment (via Square)

As the founder of Goody PR, who sponsors the Goody Business Book Awards, we highly recommend that our clients apply to multiple book awards. And the good news is that they’ve won many awards that added great value to their brand, buzz and marketing results!

Start your research and apply to at least two annual book awards this month. If you don’t submit your book to awards, you may miss a huge marketing opportunity as an Award-Winning Author! You’ve got this! Just do it!

Goody Business Book Awards Nominate
1 … 4 5 6