Anastasia Kārkliņa Gabriel

In the past, advertising had detrimental effects on people by normalizing unrealistic beauty standards or portraying harmful gender roles. But today, a brand can build a marketing strategy that not only effectively sells the product but also meaningfully impacts society. This book teaches everyday marketing professionals how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it. In this award-winning book, Dr. Gabriel teaches everyday marketing professionals how to create an inclusive marketing strategy using an actionable approach that draws on advanced insights into culture, identity, representation, and the power of media in driving social change. In this way, the book shows how marketing can drive profits and contribute positively to cultural representation, particularly when it comes to including audiences of consumers who've been historically overlooked and neglected in marketing efforts.

a.co

Reilly Newman

Scott Saunders

Brandy is deliberately written and distilled concisely with a warm tone to help business owners, entrepreneurs, and marketers. We wrote insights on large concepts of brand, marketing, psychology, design theory, and consumer behavior that have been refined throughout decades of industry experience of working with brands of all sizes.

Brandy has already been shipped globally and received great recognition from industry leaders like the former President of Starbucks, Howard Behar.

More importantly, Brandy has assisted entrepreneurs of all sizes on their path to business success. It has brought them clarity and confidence in how to grow their business through the power of brand. This has saved them money and helped them deploy more effective budgets for marketing and business investments.

By educating and encouraging the business community through Brandy, we have impacted not only the economy but the livelihoods of the families of the businesses.

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Shailendra Pratap Jain

Shalini Sarin Jain

Despite their universal prevalence, negative outcomes, and the justified media frenzy around their occurrence, in-depth, thorough, and critical reflections on brand transgressions are scarce. This book fills this gap by presenting over 25 case studies of brands like Boeing, Cadbury, Dolce & Gabbana, Fox News, and Tylenol in countries such as USA, China, India, UK, Germany, Italy, Japan, and Latvia. Through these real-life stories, the book captures a snapshot of approximately 50 years of company responses – some successful, some not – to crises caused by brand transgressions. Most importantly, it provides managers with a roadmap of eight principles that companies must use to turn transgressions into opportunities and transform their brands from inside out. Thoroughly researched, gripping, and provocative, this book can guide a brand not only through its crisis but prevent it from becoming a dinosaur.

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Jane McCarthy

Kate McAndrew

The Goddess Guide to Branding introduces female founders and brand leaders to eight goddess archetypes that are alive in successful brands today. From there, readers are led on a journey to find the right archetype for their brand— one that is both authentic to their company and compelling to their customers. What's so powerful about the goddess archetypes is they transcend the stale feminine stereotypes that dominated marketing for so long. Instead, they share powerful truths and rich interpretations of women and the feminine that can make a real, emotional impact. A powerhouse collective of over 22 female founders and branding experts came together to offer their insights and wisdom in this book. It's an indispensable guide for anyone who needs to create or elevate their brand, so their business can flourish and endure.

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Kian Bakhtiari

This book's goal is to teach marketers how to bring positive change within society and business by integrating purpose in a meaningful way.

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Karen Eber

"The Perfect Story" teaches people how to tell compelling stories that educate, motivate, and inspire action. As the world becomes more noisy and divided, it's never more important to deliver authentic, compelling messages. Especially with data. Storytelling is a key skill people need in their careers and in life to communicate with clarity and capture hearts and minds. The reader comes away with a new understanding of how stories can shape their leadership, organizational culture, careers and their lives. They learn how to tell stories to help them achieve their outcomes. This book gives people the steps and confidence to be memorable communicators and storytellers whether they are giving a toast or eulogy, pitching an idea, interviewing for a job, or presenting information. As Adam Grant said in his blurb, "Come for the engrossing content and stay for lessons that might just change how you talk, write and lead."

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Ben Guttmann

Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't?

The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless.

The science-backed design lessons within Simply Put empower readers to better inform, persuade, and connect with the audiences that matter to them – whether that helps them sell more products, lead social movements, or just become a more effective leader.

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Lilian Sue

This book demystifies the world of public relations and in doing so, empowers creative entrepreneurs, coaches, startups, authors and nonprofits to gain the confidence to push past fear, anxiety, imposter syndrome and more to harness the power of PR to unlock the superpowers behind their stories and achieve their goals of global recognition.

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Monique Andrea Zytnik

This is the first internal communication business book to help leaders communicate effectively at scale with their people for measurable success. Leadership communication books tend to focus on interpersonal communication or presentation skills. In the age of artificial intelligence, where content is cheap and attention is dispersed, leaders need to understand how strategic internal communication works so they can spend time, money and resources wisely.

In the age of artificial intelligence, content is cheap. Internal Communication in the Age of Artificial Intelligence reveals a modern, multilayered approach to internal communication. It’s an easy-to-read, practical guide for business leaders and communicators, filled with global case studies, behind-the-scenes insights, and stories from industry experts. You’ll learn what basics must be done brilliantly, how to engage with communities, and why a new immersive communication mindset is needed to prepare you for the future.

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Ross Brand

Within these pages, 113 expert contributors, including Emmy winners, renowned YouTube influencers and Hall of Fame podcasters, share their foresight. They delve into how AI is redefining content creation, offering both foundational advice and groundbreaking strategies. From exploring AI's role in enhancing productivity to addressing fears of losing authenticity, this book tackles the pressing questions every creator and entrepreneur faces:

* What are the essential tools to integrate AI into your work?

* How can AI be leveraged to maximize efficiency without sacrificing creativity?

* What are the pitfalls of AI in digital media, and how can you navigate them?

* How can you maintain a genuine connection with your audience in an AI-driven world?

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Neal Schaffer

Digital Threads helps small businesses, entrepreneurs, and marketers by providing clear, actionable digital marketing strategies they can use right away. I break down complex ideas like social media, content marketing, and AI into easy-to-understand steps. With over a decade of experience as a Fractional CMO, I show readers how to grow their online presence, connect with customers, and build strong brands, all while keeping costs low. The book offers real-world examples and proven methods, making advanced marketing techniques accessible to everyone. Whether you're just starting or looking to refine your approach, Digital Threads gives you the tools to succeed in today’s fast-moving digital world. My goal is to make big-brand strategies simple, so small businesses and entrepreneurs can thrive.

nealschaffer.com

Ryan Burton

Eight years ago, Ryan Burton founded Leads Near Me, a digital marketing agency specializing in auto repair shops across North America, managing $20 million annually in Google Ads. (https://leadsnearme.com/). Metro Atlanta-based Ryan and team of 30 help auto repair shop owners succeed in business and “effortlessly increase customers.” Some shop owners are great at fixing cars but may not know much about marketing their shop in order to scale and maintain steady business. Ryan never wants them to have to go home and tell sad stories to their families about why things didn’t work out at their repair shop. “Everything my team and I do is focused on your success. I’ve put our tried-and-true methods into a new book,” says Ryan to his auto repair shop owner friends. The book shares the fundamentals of good marketing and the most effective ways to reach new and returning customers. Learn more at https://highgearbook.com/ and view this documentary: “Honest Man” – https://vimeo.com/1009337712

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Joe Crisara

What Should We Do? is a down-to-earth primer on persuasion, selling, presentation, and closing. Full of boots-on-the-ground anecdotes and eye-opening insights, it offers a principle-centered system that helps everybody come out on top.

The book shows:
-An honest, step-by-step sales approach that ensures small businesses thrive
-How operating with integrity can lead to growing profits and increased value
-Easy-to-digest summaries that help keep your company on an upward trajectory
-Sample dialogues between contractors and clients so you can go into every situation with confidence
-The key question you need to be asking, tons of downloadable bonus tools, and much, much more!

What Should We Do? is the definitive field guide for anyone managing a blue-collar business. If you like actionable advice, authentic examples, and conversational guidance, then you’ll love Joe Crisara’s must-have manual.

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Mike Esterday

Derek Roberts

We believe there’s never been a better time to be in sales. And we wanted to write a book that celebrates sales as a profession and the salesperson as a respected, valued partner. For professional salespeople and sales leaders have never been more necessary, and there have never been more opportunities to be successful and fulfilled in your work.

For anyone in Sales, success begins with you. And it requires listening to not just customers but to yourself.

With self-analysis exercises and customized strategies, readers learn how their mindset (attitudes, confidence, what salespeople believe about themselves & the products they represent) is the foundation of top sales performance. Listen to Sell also hones skill sets—daily tools and tactics that make or break sales— by creating a personal sales plan and taking action. Finally, salespeople master human connection through sales conversations with customers, and coaching conversations with themselves and the sales leader

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Michael Palma

With decades of experience collaborating with the advertising industry's best and brightest, author Michael Palma distills his wealth of knowledge in his book Walk with a Humble Swagger. As a former Parade All-American basketball player, Palma was highly recruited by college basketball coaching legends. Palma used these lessons from titans of the game to build a successful career in advertising and sales by emphasizing hard work, discipline, and competition. Most importantly, Palma points out that the foundation of recruiting—and sales—is relationships. As Palma equips readers with practical strategies for talent & recruitment, he uses basketball as a relatable and entertaining device for the reader. As one reader notes, “Mike seamlessly turned what he learned on the hard court into an amazing and prolific career in the tumultuous ad agency world.” Additionally, he is furthering the book’s impact by donating proceeds in memory of Coach Valvano and his twin sister to cancer research.

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Kelly Hopping

John Eitel

"Yes, It's Your Fault!" helps organizations resolve conflicts between sales and marketing teams, improve camaraderie, and further success by offering practical strategies for alignment. In the book, authors and experienced B2B leaders Kelly Hopping and John Eitel analyze the root causes of these conflicts and provide a roadmap for fostering collaboration. The book includes engaging anecdotes and actionable steps to address issues like technology reliance and personality differences.

By understanding the dynamics of misalignment and implementing practical solutions, readers can transform workplace culture, reduce finger-pointing, and achieve long-term success. This guide helps practitioners and leaders who have struggled with alignment to finally enhance organizational cohesion and experience the far-reaching benefits.

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Jennifer Lynn Layman

Written for busy small business owners, Forward Thinking For Your Business addresses common marketing challenges that can frustrate or stall owners in making the best marketing decisions. When small businesses don’t move forward with marketing, their businesses are limited by the revenue they can generate and the opportunities they can seize. Covering topics such as handling your competitors, building a convenient marketing plan, managing time, dealing with critics and negative comments, donating with purpose, the small business advantage and more. The author specifically designed the book with short, easy-to-read chapters, making the book a quick reference for business owners who don’t have a lot of time to commit to marketing. Each chapter has real-life stories of situations where businesses did it right, or got it really wrong, and the outcomes that ensued. This book saves business owners time and money – two things they can’t afford to waste.

amazon.com

Dale L. Roberts

You’ve published your book…
…but how do you get noticed?
Mastering Amazon Ads is crucial for boosting visibility and sales.

In this comprehensive guide, Dale L. Roberts offers a deep dive into practical, actionable strategies for making the most of your advertising on Amazon. Learn how to set up and manage various ad types, from Sponsored Product Ads to Sponsored Brand Ads, with clear, step-by-step instructions. Discover how to analyze performance, optimize bids, and troubleshoot common issues to drive real success for your book.

Why are Amazon Ads so tricky?
It’s all about managing expectations and understanding relevance.

You’ll learn:

* How to set up and manage various ad types on Amazon

* Effective bidding strategies and campaign optimization

* How to analyze performance and troubleshoot common problems

* Tips for maximizing book sales through targeted ads

…and much more!

amazon.com