Celebrate National Read a Book Day using these 3 Goody Business Book Awards tips for authors and readers

4Sep2023

3 New Ways to Celebrate National Read a Book Day

To honor the positive impact of authors, bookstores, and libraries, the Goody Business Book Awards is sharing 3 new ways to celebrate National Read a Book Day on September 6^th.

The Goody Business Book Awards honors 100% social impact authors, who are making a positive impact with words in 50 categories. And the deadline to Nominate Your Book for this annual awards program is September 30, so please don’t miss it!

And what is National Read a Book Day?

According to National Today, “National Read a Book Day on September 6 calls all book lovers to indulge in their favorite hobby, guilt-free. Bringing new worlds to life, books enlighten us and transport us on exciting adventures. They can challenge our perspectives on the human experience in ways unmatched by other media. In a world deluged by technology, National Read a Book Day encourages us to silence the noise and turn the pages for a while.”

So what are 3 new ways readers, authors, agents, publishers and publicists can celebrate National Read a Book Day?

1. Visit and Buy a New Book at an Independent Bookstore

With Amazon dominating book sales today, it’s really important to support independent bookstores who are the true drivers of the book lover community. They are the small shops that actually host author talks and book signings that provide a meaningful exchanges between readers and writers.

We personally love Zibby’s Bookshop (Santa Monica, CA), Mysterious Galaxy Bookstore (San Diego, CA), Bart’s Books (Ojai, CA), Buxton Books (Charleston, SC), Harvard Bookstore (Cambridge, MA), Vroman’s Bookstore (Pasadena, CA), Ivy Bookshop (Baltimore, MD), and more who actively host book talks. Zibby’s Bookshop not only hosts book talks 3+ times a week, they having writing retreats for book writers. What is your favorite independent bookstore?

So please visit a non-chain bookstore, buy a book, and thank them for staying open on National Read a Book Day.

2. Write a Book Review to Thank an Author

To celebrate authors on National Read a Book Day (and really any day), one of the best ways that you can thank them is by writing a book review on Amazon and/or Goodreads. We cannot emphasize the importance of book reviews enough. Most authors spend months, if not years, writing their life story, tips and narrative in a book to help and entertain others.

When an author gets a book review from a reader, it’s feels like Christmas morning.

And please don’t overthink writing a book review because then you may never publish it. Simple write a short paragraph that emphasizes the most important thing that you got from reading their book. Think about what stood out the most, write a few sentences about the impact on your life, and then hit submit.

3. Read a Book in a Cool New Place

To enhance your reading experience, find a new cool place to read a book on National Read a Book Day. You may want to visit an outdoor park, non-chain coffee shop like Cuppa Tahoe, tea room, independent bookstore or even go to a library.

Yes, we want to give a shout out to libraries for playing a huge role in building the book reading community. We’ve seen them host many book author talks, and these are not easy to find.

We especially want to thank the Newton Free Library (Newton, MA), Dover Public Library (Dover, Ohio), and Provincetown Public Library (Provincetown, MA) for hosting and/or will host book talks with Son/Editor Rob Schwartz about “The Wisdom of Morrie – Living and Aging Creatively and Joyously) by his late father Morrie Schwartz (who is the beloved subject of the top memoir “Tuesdays with Morrie”). The interviews and Q and A afterwards has meant the work to the authors and readers.

And if you decide that you want to listen to an Audiobook instead of reading a hard copy of a book on National Read a Book Day, try going for a hike or take a drive. There are endless options for learning from a new book when you are listening to the audio version.

BONUS TIP: Nominate Your Book Today

Nominate Your Book for the Annual Goody Business Book Awards by September 30

And as a final bonus tip, time is running out to nominate your book for the Annual Goody Business Book Awards by the upcoming September 30^th deadline. So no more procrastination! Nominate your book for 1 or more of the 50 categories based on your niche subject area.

And they stay tuned for the 100+ Award-Winning Authors (with at least 1 Winner and 1 Finalist in each category) by November 15, 2023.

And if you are selected as an Award-Winning Author, you can then send out a press release, add it to your website, post on your Amazon book page, add the awards seal to your book cover, and/or share the good news on social media – just-in-time to boost your holiday season book sales.

29Aug2023

3 New Nomination Tips to Win Book Awards

To help authors win book awards, here are 3 nomination tips for how to increase your odds of becoming an Award-Winning Author.

The Goody Business Book Awards’ mission is to “Uplift Author Voices” above the 46+ million books on Amazon. And we honestly want as many authors as possible to be recognized for their work.

So if you’re an author who wants to win book awards, but is overwhelmed with trying to figure out how to increase your chances of being a Winner or a Finalist, here are 3 helpful insights.

1. Follow Nomination Instructions to Help Win Book Awards

Along with writing a great book, it’s important to read the book award nomination instructions, prepare the documents requested to submit, and then don’t miss the deadline. For example, the Annual Goody Business Book Awards deadline is September 30, 2023, and many other awards programs have the same deadline.

Each book awards program defines eligibility requirements, has a submission process, and a deadline. For example, here are our 3 nomination tips to win book awards that apply to the Goody Business Book Awards program:

Eligibility: You can nominate any book to the Goody Business Book Awards if it has been published within 5 years (2019-2023) by a traditional publisher, hybrid publisher or is self-published.
Submission Process: It’s an easy 3-step nomination process that can be done in 5 minutes, if you’re ready. Authors are simply required to submit the book as a PDF, book cover as a JPEG or PNG, and a 1 paragraph summary of HOW your book is helping others – through words.
Deadline: The final deadline to nominate a book is September 30, 2023, at 11:59pm PST.

To stand out, the most important thing for a Goody Business Book Awards nomination is to write a moving answer to the question about “HOW is your book helping others?” versus just copying and pasting your book description.

Social Impact Authors honored by Goody Business Book Awards

Because the Goody Business Book Awards honors 100% social impact authors, your “HOW is the book helping people” answer is one of the most important things that judges will consider when deciding on the Winners and Finalists. Please keep your answer to one paragraph because it will be re-published on the website for Winners and Finalists. And to increase your odds of winning, take the time to write this short “How” paragraph in a way that is clear, concise and compelling.

2. Strategically Select Best Categories to Win Book Awards in Your Subject Area

The next thing authors need to do is think strategically about the best Book Awards Categories to select when nominating your book. Think about your niche audience, and then apply to categories in your subject area. For example, if you wrote a book about your life story (many authors write memoirs), think about your area of expertise and submit to those categories.

For example, if you are a doctor or therapist, you may want to Nominate Your Book for the Health – Psychology or Health – Memoir Categories versus Self-Help – Memoir. As a healthcare professional, you want to win book awards in Health categories so your work stands out more in your field.

You can also nominate your book for multiple categories, which can also increase your odds of becoming an Award-Winning Author.

3. Apply to Multiple Book Awards Programs to Increase Your Odds of Winning

And our last tip to help authors win book awards is to apply to more than one program. While it may sound odd for us to recommend that you apply to other awards program, we really want you to do this so more authors can be recognized.

What you should do is Google “Top Business Book Awards”, and then carefully review several lists. Depending on your budget (most book awards charge an entry fee), you should apply to 2-3 awards programs. And please do your research on each program to determine what are the best book awards for you to apply too.

The Goody Business Book Awards was fortunate to be included in Write Business Results list of “Top 8 Business Book Awards” for 2023. We highly recommend that authors review this business book awards summary and consider applying to multiple awards by the deadline.

BONUS TIP: Stop Procrastinating and Nominate Your Book Today

And they stay tuned for the 100+ Award-Winning Authors (with at least 1 Winner and 1 Finalist in each category) by November 15, 2023.

Nominate Your Book for Goody Business Book Awards

If you are selected as an Award-Winning Author, you can then send out a press release, add it to your website, post on your Amazon book page, add the awards seal to your book cover, and/or share the good news on social media – just-in-time to boost your holiday season book sales.

How Authors can Maximize Press Releases with tips from the Goody Business Book Awards

14Aug2023

3 New Ways to Maximize Press Releases

To help authors maximize press releases, here are 3 tips to boost your SEO (Search Engine Optimization) so your book comes up on the top of Google search results.

Along with getting media interviews and Nominating Your Book for awards, writing press releases should be part of your overall book marketing strategy. Every piece of content with your book title can help you attract your target audience, including press releases, media stories, book awards, videos, podcast interviews, photos and more.

Based on sending out hundreds of press releases for the past 15 years, Goody PR and Goody Business Book Awards Founder Liz H. Kelly offers these timely tips to help authors increase their reach to millions of potential readers, fans and clients.

These press release tips are primarily about how to write a powerful press release that gets picked up online, shows in the News tab on Google, and ultimately leads to more book sales.

So what are the secrets for writing a powerful press release?

1. Write a Really Catchy Headline with Your Keywords

To gain the attention of potential readers and reporters, your press release headline should stand out as an “announcement” so it is considered “newsworthy”. Your first eight words are the most important because that is what is shown initially when someone is scanning a page on Google.

Your headline also needs an active verb and specific keywords in it to maximize your reach. For example a good headline may be “Author Name announces New Book ‘Insert Title’ is available for Pre-Order.” In this phrase, the keywords “New Book”, “Pre-Order”, the author name and book title are all invaluable for the SEO. You may also want to include the type of book. For example, you could say “New Parenting Book” or “New Investment Book”.

After a book launch, you should send out monthly press releases for at least the first six months to keep the momentum online. For example, you might announce a special event, send out a book talk recap and/or connect to a timely news topic related to your subject area.

2. Include an Expert Quote in Press Releases

In addition to a catchy headline, the body of a press release should be around 800 words with an expert quote to add credibility. For PR Web press releases, they even ask you for a key quote to highlight on the sidebar that can help highlight your main message.

For a book launch press release, you should include a quote from the author, top book review publication such as Publisher’s Weekly, a book endorsement from a recognizable name and/or praise from whoever who wrote the Foreword.

For example, for “The Wisdom of Morrie – Living and Aging Creatively and Joyously” by Morrie Schwartz (beloved subject of “Tuesdays with Morrie”), the book launch press release highlighted this well-known expert quote: “Deepak Chopra describes “The Wisdom of Morrie” as; “Beautiful…those lucky enough to read this book will be inspired.”

You can also include a quote from a Founder, CEO or the Author as the expert. For example, here is an author quote that was featured in a book launch press release: “Author Alan G. Crone explains, “Because there is rarely anyone who can help address employment law questions within a company, especially at small businesses, ‘The Law at Work’ was written to reassure readers that you are not alone and offer helpful suggestions for proactively preventing and resolving workplace issues.” In this expert quote, the keywords used are employment law, small businesses, and workplace issues.

3. Add Links to Keywords and Media Articles

The last tip for maximizing your press releases is to include links to both keywords and credible media articles. For example, if you wrote a book about “positive parenting”, make sure you link to this phrase. Your link should then direct the reader to your website or a media story that includes you as an expert on this topic.

If you spoke at an event, you can also link to the name of the specific conference. For example, CEO, Executive Coach, and “Undefeatable” Bestselling Author Tiana Sanchez recently spoke at the “California HR Conference”. Her press release announcement linked to this keyword phrase to increase cross-marketing to human resources professionals who might hire her company.

In addition, you want to link your press releases to credible outside media sources. Google gives content a higher value if it connects to a recognizable source in the body. For example, Forbes, The Wall Street Journal, and NPR are well-known media outlets who take the time to research and fact-check stories.

BONUS TIP 1: Add a Video to Your Press Releases

You can also attract more views to your press release by attaching a relevant video. For example, if you have a book overview video, it is ideal to link to this content. Because there are so many “visual learners” and multi-media marketing is a must, video is a very powerful book marketing tool.

BONUS TIP 2: Nominate Your Book for Goody Business Book Awards

Authors can Nominate Your Book for a Goody Business Book Awards today

As a final bonus tip, consider nominating your book for Goody Business Book Awards by the upcoming September 30^th deadline. There are 50 categories, and there will be 100+ Award-Winning Authors recognized (with at least 1 Winner and 1 Finalist in each category).

And if you are selected as an Award-Winning Author, you can then send out a press release announcing this recognition.

7Aug2023

3 New Ways Authors can get Media Interviews

To help authors get more Media Interviews (TV, print, radio and podcasts), here are 3 tips from the Goody Business Book Awards.

You want earned media versus paid media because it has more credibility than an advertisement. Along with Nominating Your Book and winning book awards, being interviewed or quoted in a story can give you more credibility as a thought leader, raise awareness, and increase your book sales.

The challenge is that you are competing with the 46+ million authors on Amazon, experts and CEOs, who want to be on the same national or local TV stations, featured in USA TODAY or Fast Company, interviewed on NPR and/or be on a Top Podcast.

Goody Business Book Awards is presented by Goody PR who has booked thousands of media interviews for clients over the past 15 years. To help you get free publicity, here are our top 3 public relations tips:

1. Write a Timely Hooks for Media Interviews

Reporters literally get thousands of email pitches every day from authors, thought leaders and publicists who are all competing for their precious time and airtime. To gain their interest and content space, you must stand out by answering the question WHY NOW – with a timely media hook in your email subject line and body.

You want to find ways to connect your book or brand to a specific day, month, current event or charity event to fast-track your requests for media interviews to the top of their inbox.

For example, Goody PR recently pitched a moving father-son tribute story for Father’s Day with the media hook “How Son/Editor honors Father’s Legacy by Posthumously Publishing His Book” that resulted in timely media interviews. A feature story aired on NBC Boston’s 7 News and ran 11 times on Father’s Day, and included many photos of the father, son and book.

For the same author, we pitched a different media hook connected to Mental Health Awareness Month (May) about “How New Book encourages Prioritizing Human Connections” (and addresses the U.S. Surgeon General Loneliness Crisis Advisory). We explained that the author was a Sociology Professor, making him more of an expert on this tip. This media hook resulted in a feature story in WebMD.

Keep in mind that this pitch was sent to hundreds of media contacts, and we were beyond fortunate that the WebMD editor approved this national media story. So even if you have a great media hook, your competition is off-the-charts. The key to your media success is not to give up, and keep pitching with new angles!

2. Offer to share Helpful Tips specifically for Their Audience

When you send a media pitch to a reporter, you also need to include how your topic and/or “spokesperson” can provide timely tips to their audience. It’s very important that you make the topic really clear, concise and compelling. They don’t want a story to sound like an ad, so it’s not about you – it’s about “entertaining and/or educating” their audience.

We highly recommend including 3-5 tips that you can share in a story (example, “3 Ways to Retire Early”, “5 Tips to Live Over 100 Years Old”, and/or “3 Ways to Prioritize Self-Care” to increase your chances of media interviews.

You also want to include 3-5 questions related to these tips that the reporter can ask. Your job is to make it really easy for reporter to produce your story. Don’t even think for a minute that they are going to read your book (ok, reporters do sometimes read the book, but it is more rare in our lightning-speed world). Instead, you need to hand them potential questions and answers (and be prepared if they go off-script).

And for a TV audience, your tips need a broad appeal for a mass audience with visuals (TV is all about visuals). For example, we pitched a client who hosted a Make-A-Wish type birthday party for a young woman with a chronic illness to honor her and support her long-term care program. Fortunately, the fire department offered to come out and sing happy birthday to her next to their fire truck (very moving). The young woman and the facility were really grateful, and the local ABC news covered it.

To reach a Top Podcast audience, you want to pitch based on your niche for this longer form content. For example, someone who is a mom is much more interested in listening to a 1-hour parenting podcast such as the “Mindful Mama – Parenting with Mindfulness” Podcast by Hunter Clarke-Fields (Bestselling Author of “Raising Good Humans” and “Raising Good Humans Every Day”). And someone who likes to invest in real estate is more interested in the “Best Real Estate Investing Advice Ever” Show with Joe Fairless.

3. Build a Strong Author Brand with a Social Media Following

The last thing you need as an author when pitching your story to reporters is a strong brand for your book, business and/or influencer story with a significant social media following. Yes, brands matter to the media. They will often check out your website and social media channels before considering you for an interview.

If you have 0 followers, they may choose someone else. If you haven’t posted on social for a few years, that may be another red flag. We speak to authors all the time who do not prioritize social media, and try to explain the importance of digital marketing for getting interviews.

For TV, producers will often ask for videos of you doing previous media interviews. If you don’t have one, they will ask to see any video posted on YouTube or your social media channels. They want to make sure you are clear, concise and speak with conviction.

For Radio and Podcasts, the hosts often ask for links to your previous podcast interviews. They may listen to determine if you are a good match. These shows are all about audio. To be a Great Guest who gets invited back, try to vary your voice tone, regularly pause so the host can ask questions, don’t ramble, tell entertaining stories or helpful tips – and don’t take yourself too seriously. It’s a conversation, and you want to emotionally connect with the audience!

BONUS TIP – Book Awards can increase Media Interviews

And P.S., winning a book award will help you stand out in the sea of 46+ million books on Amazon as an Award-Winning Author (which you should include in your title and short bio in a pitch).

To gain more earned media interviews and build your brand, don’t forget to Nominate Your Book for awards, including the Annual Goody Business Book Awards by the September 30^th deadline.

And to learn more about how to get free publicity, read Goody Business Book Awards and Goody PR Founder Liz H. Kelly’s book called “8-Second PR: New Public Relations Crash Course” (2^nd edition, 2022). It’s filled with case study examples and proven publicity tips. Lastly, remember that PR is a marathon, not a sprint.

So keep brainstorming your media hooks, nominate your book for awards and don’t give up. You can get hundreds of media interviews with patience, persistence and a timely media hook!

Goody Business Book Awards in Top Business Book Awards list by Write Business Results for 2023

5Aug2023

2023 Top Business Book Awards features New Goody Business Book Awards

The Annual Goody Business Book Awards is humbly honored to be in the Top Business Book Awards for 2023 by Write Business Results for their “societal impact” awards for authors “making a difference with words” that are now open for book nominations through September 30, 2023.

Write Business Results helps “entrepreneurs write and publish incredible business books”. Their awards summary explains Why and How to enter each program, the eligibility requirements and author benefits.

Top Business Book Awards

In this Write Business Results story, “The Top 8 Business Book Awards For 2023 And Why You Need To Enter Them”, Award-Winning Entrepreneur, Publishing Consultant, Author and Founder Georgia Kirke, emphasizes, “Winning a book award (or even making a shortlist) is a great expert positioning strategy because it sets you apart within your niche, offering you a new prestigious status.”

While many book awards programs include a social good category, what makes the Goody Business Book Awards unique is that they honor 100% social impact books in 50 categories in 8 subject areas, including: Business, Entrepreneur, Health, Leadership, Marketing, Money/Wealth, Self-Help and Technology.

You can Nominate Your Book if it’s been published within 5 years.

“We are beyond grateful to Write Business Results for calling attention to our business book awards program that amplifies authors making a positive impact. We appreciate everything they do to help entrepreneurs produce and publish high quality books.” – Liz H Kelly, Goody Business Book Awards Founder

Goody Business Book Awards honored to be in Top Business Book Awards summary by Write Business Results for 2023

Kelly adds, “We encourage authors to read this top business book awards summary by Write Business Results, and apply to more than one program to increase your odds of winning a book award.”

GOODY BUSINESS BOOK AWARDS TIMELINE:

DEADLINE: Sept 30, 2023. Nominations accepted online through this date.
AWARDS ANNOUNCED: Nov 15, 2023 (100+ Winners/Finalists recognized, just-in-time for holiday book promotions).
PROMOTE AWARD WINNING AUTHORS: Nov 15 – Dec 31, 2023 and more.

Authors, publishers, literary agents and fans are encouraged to nominate any book published within 5 years (2019 – 2023) by the September 30th deadline. It’s an easy process that takes less than 5 minutes.

Easy 3-Step Nomination Process – Can be done in 5 minutes!

Step 1 – Upload a PDF of the book

Step 2 – Provide a JPEG of the book cover

Step 3 – Submit a short paragraph about HOW the book’s content is improving lives.

The presenting sponsor, Goody PR, will also actively promote the Winners and Finalists via Award-Winning Author website pages for each category, social media, blogs, custom banners, videos and a press release to shine a light on the authors and books changing the world.

This top business book awards program is supported by an Honorary Board of Advisors, who are marketing, public relations, publishing, author coaches and media experts dedicated to shining a light on authors making a difference.

WHERE TO NOMINATE YOUR BOOK for this Top Business Book Awards Program:
https://goodybusinessbookawards.com/nominate-book/

ABOUT this Top Business Book Awards Program

The Annual Goody Business Book Awards are presented by Goody PR to recognize 100% social impact book awards. Their Mission is to “Uplift Author Voices” by shining a light on books in their niche subject area, so writers stand out in a sea of 46+ million books on Amazon.

These top business book awards can help authors increase awareness of their work, build credibility as a trustworthy thought leader, increase sales, attract more raving fans and gain clients through the power of recognition. Goody PR Founder, Award-Winning Author (“8-Second PR”) and Podcast Host Liz H. Kelly designed the Goody Business Book Awards program to amplify authors making a positive impact with words. This annual awards program is an extension of Goody PR’s Mission to “Magnify Good”.

Goody PR works primarily with clients who are Authors, Small Businesses, Business Professionals, Business Owners, CEOs, Founders, Entrepreneurs, Speakers, CEOs, Thought Leaders, Influencers, and Experts. Goody PR has booked thousands of major media interviews, including on the TODAY Show, CNN, Pioneer PBS, NPR’s Marketplace, TIME Magazine, The Chicago Tribune, The Wall Street Journal, WOR 710 AM, Fast Company, WebMD, and hundreds of local TV, radio shows and podcasts.

Follow all the news on Instagram and Facebook @GoodyBusinessBookAwards

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To honor the positive impact of authors, bookstores, and libraries, the Goody Business Book Awards is sharing 3 new ways to celebrate National Read a Book Day on September 6th.