Gabriele Rehbock

Kai-Markus Mueller

The Invisible Game is a first of its kind representing a compelling fusion of science and industrial sales practice. The authors explain many economic concepts and some Nobel prize winning theories, whose significant value have yet to be widely recognized in the sales community.
The book adapts psychological self-management tools to the professional sales context. It encourages readers to adopt new behaviors through a structured progressive learning approach. The book not only speaks about brain sciences, but it also follows neuro-educative principles such as storytelling. Fifteen real life business stories describe specific situations, each followed by a scientific explanation and practical recommendations.
The Invisible Game focuses on the professional success of the individual. Its most prominent feature is instant high actionability for everyone who wants to progress in any business environment. It is timely and will prove its true value in current times of strong headwinds.

amazon.de

Mary Sheehan

The Pocket Guide to Product Launches is the perfect resource for business founders who want to increase their chances of success and launch their products with confidence.

Launching a product is a critical step for any business, but it can also be daunting. With so many moving parts and potential pitfalls, it's easy to make mistakes. That's where this book comes in.

This comprehensive guide helps founders with the knowledge, tools, and resources they need to launch their products successfully. Written by Mary Sheehan, a leading expert in product launches, The Pocket Guide to Product Launches is packed with real-world examples, templates, and actionable advice.

Whether you're a first-time founder or a seasoned pro, this book can help you:

-Develop a launch strategy that aligns with your business goals
-Create a marketing plan that generates excitement and buzz
-Launch your product to the right audience
-Measure the results of your launch and make necessary adjustments

amazon.com

Ross Brand

Get a jump on the competition! 100+ rockstar creators take you on an exclusive tour of the digital future.

Ross Brand again reaches out to his network of cutting-edge creators and digital entrepreneurs in 100 Livestreaming & Digital Media Predictions, Volume 3. Emmy winners, Hall of Fame podcasters and YouTube standouts share their top strategies for producing outstanding content, growing your audience and generating revenue.

It's the premier 2023 insider guide for digital creators and online entrepreneurship.

amazon.com

Purna Virji

Content marketing has lost its way, lost focus on customers and turned into a factory assembly line. Create. Publish. Repeat. And hope. Marketers can’t afford to go on like that. To succeed in this highly competitive era of human- and machine-generated content, marketers need to rethink their approach or go the way of the dinosaurs. High-Impact Content Marketing provides time-proven, long-lasting strategies to create video, audio, social media and longer-form content that audiences actually want to consume.
It helps by:
- Teaching behavioral science and adult learning principles to boost effectiveness and engagement.
- Sharing easy-to-implement frameworks and actionable guides throughout and best-in-class examples from the likes of Patagonia, Microsoft, Spotify and Google.
- What sets the book apart is the emphasis on meaningful inclusion (chapter 10.) It offers actionable strategies for accessibility, language and creatives to empower marketers to make inclusion the default.

amazon.com

Louis Gudema

People in many B2B industries need to reach their potential customers, but are overwhelmed with the claims of 10,000+ martech vendors and proponents of the dozens of marketing channels. They also suffer from "short-termism", and don't dedicate enough resources to building their brands. As a result, many companies either don't grow as fast as they could (producing fewer jobs than they might) or fail entirely (leading to bankruptcy and layoffs). Companies in important industries like sustainability and climate tech especially suffer from these failures. Using the book's Bullseye Marketing framework, and its hundreds of tips, examples, and best practices, companies are much more likely to have marketing and business success.

amazon.com

Natalie Jane Trice Mrs

"PR School" is more than just a book; it's a toolkit for transforming dreams into reality and guiding people so they can secure ongoing, impactful press coverage for themselves. From coaches to graphic designers, writers to accountants, PR School gives readers the tools, understanding, and confidence to pitch to the press, secure media coverage, which consequently helps with business growth and self-belief. I've taught people the power of PR, enabling them to elevate visibility, establish themselves as experts, and become go-to commentators for journalists, podcasters, and influencers. "PR School" is a journey of empowerment, and I love that my 26-year career is now a book that allows others, to confidently apply the skills I provide on these pages – let's face it, Beyonce wasn't born famous, but PR School can help you to be that! PR isn't rocket science, but it demands grit and conviction, and I love that people who've read it have been in papers, magazines, online, on TV, and radio.

amazon.com

Marc C. Whitt

Whether the reader is a young, mid-career or senior PR professional, or perhaps a college PR student learning the principles of our profession, this book is filled with strategies, tips, and advice addressing pertinent topics of our role in higher education or nonprofit PR or simply life. I have interspersed throughout the book many of the career lessons that I've personally learned and experienced during my 35-plus years in higher education and nonprofit public relations. I am taking these experiences and insights and passing them along to the reader for their thoughtful consideration and possible application. 'PR Lessons Learned Along the Way' is written in a conversational tone. I want the reader to feel as if we are sitting down together over coffee and learning from one another. I hope this book speaks to the reader in a personal way as it challenges, encourages, inspires, and hopefully leads them to consider ways to become an even more effective professional.

amazon.com

Purna Virji

Content marketing has lost its way, lost focus on customers and turned into a factory assembly line. Create. Publish. Repeat. And hope. Marketers can’t afford to go on like that. To succeed in this highly competitive era of human- and machine-generated content, marketers need to rethink their approach or go the way of the dinosaurs. High-Impact Content Marketing provides time-proven, long-lasting strategies to create video, audio, social media and longer-form content that audiences actually want to consume.
It helps by:
- Teaching behavioral science and adult learning principles to boost effectiveness and engagement.
- Sharing easy-to-implement frameworks and actionable guides throughout and best-in-class examples from the likes of Patagonia, Microsoft, Spotify and Google.
- What sets the book apart is the emphasis on meaningful inclusion (chapter 10.) It offers actionable strategies for accessibility, language and creatives to empower marketers to make inclusion the default.

amazon.com

Marc C. Whitt

As greater demands and expectations are placed on those who practice public relations, my latest book contends that we should advance ourselves to the ultimate level of professional skill and excellence: that of a masterful public relations professional. Achieving the masterful status should become our North Star – our guiding light. These individuals are the profession’s cream of the cream of the crop. But those wishing to reach the masterful level must embrace and consistently practice eight core habits as they strive to be successful leaders and practitioners. Therefore, a masterful public relations professional is: Habit 1 - a model of unquestionable character and integrity; Habit 2 - an effective and strategic communicator; Habit 3 - an exceptional networker and relationship-builder; Habit 4 - an exceptional networker and relationship-builder; Habit 5 - a master of the mission and brand; Habit 6 - an embracer of life; Habit 7 - a servant leader; and Habit 8 - one who is resilient.

amazon.com

Louis Gudema

People in many B2B industries need to reach their potential customers, but are overwhelmed with the claims of 10,000+ martech vendors and proponents of the dozens of marketing channels. They also suffer from "short-termism", and don't dedicate enough resources to building their brands. As a result, many companies either don't grow as fast as they could (producing fewer jobs than they might) or fail entirely (leading to bankruptcy and layoffs). Companies in important industries like sustainability and climate tech especially suffer from these failures. Using the book's Bullseye Marketing framework, and its hundreds of tips, examples, and best practices, companies are much more likely to have marketing and business success.

amazon.com

Scott Wozniak

In Make Your Brand Legendary, Scott Wozniak leverages his decades of brand-building experience within some of America’s most-loved companies to show you how to create world-class customer experience. After years of battle-tested work, Scott realized that there was a set of systems that all the great brands used to create raving fans. He captured these practices in an engine diagram, a simple tool to help leaders become legends.

If you use this approach, you can build a Customer Experience Engine that will create those same kinds of raving fans that always seem to dominate dinner-party conversations and water-cooler chats. Only this time, they’ll be talking about your business. This isn't a hype book. It's a how-to book. Greatness is possible, if you build the right engine.

amzn.to

Sandy Skees

'Purposeful Brands' provides companies with the tools to be more authentic in their messaging when it comes to their values. This book will ensure companies can show up as allies, advocates, and activists they believe in and establish a better connection with their customers as a result.

amazon.com

Terry Smith

Tom Williams

Brand Fusion: Purpose-driven Brand Strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. This book is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.

degruyter.com