2026 Awards – Sales

Goody Business Book Awards Winners and Finalists for 2026 Banner for Marketing Sales

2026 best book awarded to authors on the subject of Sales.

Displaying 1 - 3 of 3

Results

Winner

Sell, Sell, Sell!: Valuable Tips and Lessons Learned from a Successful Lifetime in Sales

Book Cover Upload
Author:

David F D'Orazi

HOW is this book helping people?

SELL, SELL, SELL! helps people become more effective, confident, and resilient sales professionals. It gives readers practical tools to communicate more persuasively, recognize opportunities, build stronger client relationships, recover from rejection, and close more business. Just as importantly, it helps readers understand the mindset and habits required to sustain success over an entire career rather than simply win the next sale. Drawing on nearly five decades of real-world experience, David D’Orazi offers guidance that can help young salespeople avoid costly mistakes, experienced professionals sharpen their instincts, and anyone in a client-facing role become more comfortable and capable when selling themselves, their ideas, or their services. Ultimately, the book helps readers sell more intelligently, navigate challenges with greater confidence, and create more lasting success in their careers.

Book available for purchase.

a.co

Winner

Sell Is Not a Four Letter Word: Earning an Above-Average Living While Maintaining Your Integrity

Book Cover Upload
Author:

Glenn Douglas Robinson

HOW is this book helping people?

Sell Is Not a Four Letter Word helps sales professionals, business owners, and entrepreneurs achieve financial success without compromising their values. It challenges the belief that effective selling requires pressure or manipulation and shows readers how to build trust, communicate value, develop lasting relationships, and sell with integrity. By reframing sales as a service rather than a transaction, the book helps readers become more confident and effective while building stronger, sustainable customer relationships. Its principles can improve sales performance, professional credibility, and long-term career success.

Ultimately, the book demonstrates that financial success and personal integrity do not have to be opposing goals. It gives readers a practical framework for earning more while remaining authentic, ethical, and worthy of their customers' trust.

Book available for purchase.

amazon.com

Finalist

Alice in Businessland: Where It Pays to Be Curious About Which Words $ell

Book Cover Upload
Author:

Kristin N. Spencer

HOW is this book helping people?

Are you tired of spending time and money on marketing that never converts to actual sales? Do you dread sales conversations, second-guess every word you write, and wonder why the clients you most want to help keep choosing someone else?

Book available for purchase.

amazon.com

2026 Awards – Digital Marketing

Goody Business Book Awards Winners and Finalists for 2026 Banner for Marketing Digital Marketing

2026 best book awarded to authors on the subject of Digital Marketing.

Displaying 1 - 4 of 4

Results

Winner

Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty

Book Cover Upload
Author:

Christina Garnett

HOW is this book helping people?

Shelves are full of marketing books and customer experience books, but very few look at marketing from the customer's side. Transforming Customer-Brand Relationships fills that gap. It takes a multidisciplinary approach so communications and marketing teams can learn from CX colleagues and work together to build customer connections that last.

Good communication starts with listening. Readers learn to use social media and support conversations to hear what customers want, and then shape messages and stories that reflect it. The book shows how customer service protects a brand's reputation and how communities turn customers into advocates who speak for the brand. A chapter on metrics helps teams prove the value of this work to leadership.

The result is brands that people trust and talk about. Companies keep the customers they worked hard to win, and word of mouth brings in new ones. For readers, it builds skills that strengthen their careers.

Book available for purchase.

amazon.com

Winner

Flip Your Script: Own your story & unlock the positive power of social media

Book Cover Upload
Author:

Kristi Piehl

HOW is this book helping people?

Since Kristi published this book in October 2025, it has made a tremendous impact. She weaves storytelling with practical guidance for modern leaders to intentionally use social media to grow their influence, build trust and create a lasting legacy. Kristi’s book helps readers leverage social media for positive and purposeful impact. This includes both positive and negative stories. In particular, Kristi highlights her family’s personal story with her son’s cancer diagnosis, and how sharing his story helped not only her family, but others going through a similar situation. With that message, Kristi speaks around the country to executives and leaders about the power of social media and how owning their story will positively impact their businesses and digital legacies.

The entirety of the proceeds from this book has been donated to Children’s Minnesota, furthering the impact this book will have for generations to come.

Book available for purchase.

amazon.com

Winner

Marketing in the (Great, Big, Messy) Real World: Rewire Your Marketing Organization to Navigate Anything

Book Cover Upload
Author:

Kathleen Schaub

HOW is this book helping people?

Marketing in the (Great, Big, Messy) Real World invites leaders to see marketing for what it truly is: a living ecosystem shaped by human behavior, uncertainty, and change. By embracing complexity, rather than following an outdated “factory” model, businesses open doors to increased value, and to organizations more respectful of customers, that make smarter, less reactive decisions, and encourage a workplace where empowered employees can experiment and learn. Aimed at marketing leaders and their executive partners, the book proposes four mindset shifts—think like an investor, navigator, statistician, and ecologist. It draws on the author’s experience as a CMO and industry analyst combined with inspiration from turbulent environments including medicine and the military. The book delivers practical guidance on intelligence, team design, operations, and change. The result is more realistic, responsible marketing, thus helping organizations function better for people, not just profits.

Book available for purchase.

amazon.com

Finalist

The Cyberspace Spacewalk: The Strategic Brain & Tactical Legs of E-Commerce

Book Cover Upload
Author:

JON ANE

HOW is this book helping people?

The Cyberspace Spacewalk helps e-commerce owners, managers and practitioners make better decisions before investing time, money and effort. Rather than adding another endless list of online-selling tips, it provides a structured way to decide where to go before deciding what to do. The book separates strategic choice from tactical execution. Readers can consider different Strategic Selections, explore the Strategic Paths available to them, and then choose from more than 80 practical tactics that fit their chosen direction.

This helps reduce wasted effort, avoid disconnected actions and create greater consistency between commercial objectives and day-to-day activity. It is designed to turn the complexity of e-commerce into a clearer decision-making process that can be applied immediately. Ultimately, the book helps readers move from “What could we do?” to “What should we choose—and how do we make it happen?”

Book available for purchase.

cherry-pix.com

2026 Awards – Communications and PR

Goody Business Book Awards Winners and Finalists for 2026 Banner for Marketing Communications and PR

2026 best book awarded to authors on the subject of Communications and PR.

Displaying 1 - 3 of 3

Results

Winner

Writing From the Inside Out: How Purpose, Storytelling, and Action Come Together

Book Cover Upload
Author:

Michele Bianchi

HOW is this book helping people?

Many people care deeply about their work but struggle to explain what they stand for or invite others into it. When that happens, good intentions often stall. Writing from the Inside Out helps readers connect personal values with the way they communicate and lead.

The book walks through a process for identifying what vision, mission and values are, and then shaping those beliefs into stories that guide communication and lead to action. Drawing on the author’s experience working with nonprofits, businesses and advocacy campaigns, it shows how storytelling can help people bring others into the work they care about.

Readers learn practical ways to express what they stand for, frame ideas in ways that resonate with others and communicate with greater confidence. The book is designed as a working guide for people building organizations, leading initiatives or contributing to a cause they believe in. It helps readers turn their values into language that others understand and support.

Book available for purchase.

amzn.to

Winner

The Invisible Asset: Authority Is the New Valuation The PR Framework That Builds Brand Equity, Drives Valuation, Attracts Capital, and Wins High-Stakes Moments

Book Cover Upload
Author:

Tara Coomans

HOW is this book helping people?

Marketing and PR executives can feel a brand's authority working, but putting numbers the C-suite responds to has been the hard part. That gap costs companies' real money when they need it most. Worse, when budgets tighten, campaigns without a number end up in the room where budgets die. But authority does show up on the bottom line, we just aren't using the right framework. The Invisible Asset addresses this gap and adds real numbers to the authority that PR creates for businesses of all sizes, from startup through IPO. The Brand Authority Framework tells you what you're actually measuring, turns it into a defensible number you can carry into a budget conversation.

Book available for purchase.

amazon.com

Winner

Sustainability Storytelling: Communicate Trust, Brand Value and Better Business

Book Cover Upload
Author:

Mike Hower

HOW is this book helping people?

Develop a sustainability communication strategy that applies clear principles, builds credibility, and delivers messages that move both business and sustainability goals forward.

Sustainability Storytelling is a practical guide for mid- to senior-career communication, marketing, and sustainability professionals who want to develop compelling, credible, compliant, and impactful sustainability narratives. As organizations face rising regulatory pressure, shifting consumer expectations and increasing scrutiny around authenticity, this book provides actionable frameworks for creating communications that resonate, manage risk and strengthen brand trust.

Written by sustainability communication expert Mike Hower, the book combines strategic guidance with practical tools to help professionals translate complex sustainability topics into stories that support organizational priorities.

Book available for purchase.

amazon.com

2026 Awards – Branding

Goody Business Book Awards Winners and Finalists for 2026 Banner for Marketing Branding

2026 best book awarded to authors on the subject of Branding.

Displaying 1 - 1 of 1

Results

Winner

Taylormaking: A New Era of Modern Branding and Customer Connection

Book Cover Upload
Author:

Ken Hughes

HOW is this book helping people?

Taylormaking helps business and brand owners truly understand how to build stronger customer relationships, create greater loyalty, and deliver genuine experiences that people remember. Using Taylor Swift’s twelve albums as a framework, consumer behaviour expert Ken Hughes reveals the principles behind her extraordinary connection with her audience and translates them into practical lessons for any business.

From authenticity and values-led leadership to emotional connection, team empowerment and creating a sense of community, the book shows readers how to turn these principles into better Customer Experience (CX), stronger brands and deeper customer loyalty. At the end of every chapter, consulting questions help readers turn the lessons into actionable CX strategy.

Whether they work in CX, marketing, leadership or brand strategy, readers gain practical ideas they can apply to their own businesses, helping them create meaningful experiences and stronger customer relationships.

Book available for purchase.

amazon.co.uk